# Priya Goel > UX @Candescent | Ex-Apple, BoFA Location: Cupertino, California, United States Profile: https://flows.cv/priyagoel I’m Priya Goel, a Product and UX Designer simplifying financial infrastructure and enterprise systems. I design systems where usability, compliance, and technical constraints must work together. My work starts with one question: Are we solving the right problem? I focus on how people navigate systems, where friction appears, and what they truly need. Grounded in research and empathy, I uncover root problems and design solutions with meaningful impact at scale. 💰Currently, I lead end-to-end product design at Candescent, shaping payment infrastructure, service and account entitlements systems, and core business banking platforms. Previously, I’ve worked across startups and large-scale platforms: 🍎 Contributed to future-state research efforts at Apple 🛍️ Owned design efforts at Hanger, an AI fashion startup focused on personalized styling 💳 Led strategy, design, and research for youth banking experiences at Bank of America, impacting 58M+ customers As AI continues to transform the products we use every day, I’m especially interested in creative problem solving, systems thinking, and building products that genuinely resonate with people. Open to new roles and collaborations: ✉️ priyagoel33@gmail.com 🛠️ goelpriya.com (currently updating my portfolio, feel free to check out my earlier work) ## Work Experience ### UX Designer II @ Candescent Jan 2025 – Present | San Ramon, CA ### UX Research (VR Team) @ Apple Jan 2025 – Jan 2025 | Santa Clara, CA Contributed to some cool research projects under NDA :) ### Founding Designer @ Hanger Jan 2023 – Jan 2025 At Hanger, I led the end-to-end design strategy for a fashion-tech platform that reimagines shopping through an AI-powered search tool. This tool transforms search keywords into dynamic filters, enabling shoppers to discover styles based on color, mood, context, sustainability, and price drops across a variety of brands. - Spearheaded the product strategy and design to help shape the brand’s web digital identity. - Collaborated closely with the founding, engineering, product, and marketing teams. - Designed and implemented a robust design system, balancing clean aesthetics with everyday usability. - Led user research and testing to uncover insights, validate ideas, and refine the shopping journey. - Contributed to the development of AI-powered search that scans the internet for fashion items based on color, mood, and context, not just brands. Our mission: to make discovery-driven shopping effortless, personalized, and exciting. ### Product and UX Designer @ Bank of America Jan 2023 – Jan 2024 | San Francisco Bay Area Bank of America is one of the world’s leading financial institutions. The company serves approximately 69 million consumer and small business clients and approximately 58 million verified digital users. New Product Experience Team: - Envisioned and crafted the E2E discovery and online banking experience for kids, a brand new customer segment impacting million+ users. - Conducted a competitive audit, interviewed customers (children!), and created customer personas and journeys to understand parent-child banking relationship. - Redesigned a high-visibility webpage and leveraged existing touchpoints to boost product discovery and enhance onboarding success for 58+ million customers. Presented key concepts at design critiques. Payments Team: - Spearheaded exploratory northstar work for Payments iconography system guiding future efforts. - Collaborated cross-functionally with Research, Brand, and Subject Matter Experts to identify existing gaps and define three solution areas along with a comprehensive testing plan. ### Project Lead @ Design Innovation Illinois Jan 2021 – Jan 2023 | Champaign, Illinois, United States Design Innovation is the primary student-led UI/UX design organization at UIUC, operating through semester-long design projects and events. Previous projects have included consulting projects, industry design challenges, and popular app innovations. Community events like socials, Q&As with industry designers, and tech talks occur several times a semester. - Led and mentored 6 teams of UX designers on varying project timelines ranging from early discovery and ideation to design validation. - Provided candid and constructive feedback on a variety of projects. ### User Experience Designer @ Design Innovation Illinois Jan 2019 – Jan 2020 ### UX Design Consultant @ Illinois Design Consulting Jan 2021 – Jan 2022 | Champaign, Illinois, United States Illinois Design Consulting is a professionally managed design consulting organization at UIUC with 60+ student members from 15+ disciplines. Using a human-centered design approach, IDC conducts 20+ projects each year with companies and organizations ranging from Fortune 500 to startups and nonprofits. - Collaborated with cross-functional teams of project managers, engineers, and stakeholders to determine major design decisions. - Created mobile and desktop wireframes, prototypes, and update UI components within the university’s design system to establish consistency. - Frequently ran usability testing sessions with a diverse group of interviewees, ranging from PhD students to Associate Professors. Success tracked by ease of task completion and qualitative interviewee feedback. ### UX Design Intern @ Bank of America Jan 2022 – Jan 2022 | San Francisco, California, United States - Conducted competitive research and customer interviews to narrow down scope, identify customer needs and motivations, and understand how they interact with current and proposed experiences. - Collaborated across different product design teams to synthesize and communicate research findings. - Designed and iterated concepts directed towards a new product discovery and education experience that addresses prospective client needs while balancing business goals. - Presented findings, recommendations, and experience solutions increasing page usability and performance to senior leadership and executive staff. ### President @ AIGA UIUC Student Group Jan 2021 – Jan 2022 | Champaign, Illinois, United States AIGA UIUC Student Group is affiliated with the national organization called AIGA, the Professional Association for Design. It is the oldest and largest professional membership organization for design and works to provide opportunities that introduce students to the professional world and their future careers through career building, networking, and social events. - Directed the internal and external affairs and developed bi annual timeline for the premier professional design community on campus. - Orchestrated 30+ hands-on workshops and community building events, achieving 300% growth in student engagement as president. ### UX/UI Design Intern @ Cargill Jan 2021 – Jan 2021 | Urbana-Champaign Area Cargill connects farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. Being one of the largest private companies in the United States, Cargill combines 154 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. - Interfaced with a marketing team to conceptualize and iterate 5+ times before prototyping a consumer-facing platform that understands and tracks how people modify fast food meals. - Rapidly prototyped a mobile experience allowing customers to build a multi-course meal across nearby restaurants, winning the award for Best Design Prototype. - Presented final designs and usability testing insights to stakeholders and advised next steps for UX improvements. ### Graphic Design Intern @ Innovative Prophets Jan 2020 – Jan 2021 | Melbourne, Victoria, Australia Innovative Prophets is a creative commercial and brand agency that specializes in sponsorship sales, broadening retail distribution network globally, as well as sales and event consulting. - Designed a series of promotional posts for 5+ social media accounts to increase customer engagement by ~30% - Developed ideas and created logos and visual system for 5+ clients. ### Vice President at the University of Illinois at Urbana Champaign @ AIGA Design Jan 2020 – Jan 2020 ## Education ### Bachelor of Fine Arts - BFA in Graphic Design University of Illinois Urbana-Champaign ### Bachelor of Science - BS in Psychology University of Illinois Urbana-Champaign ### Monta Vista High School ## Contact & Social - LinkedIn: https://linkedin.com/in/goelpriya - Portfolio: https://goelpriya.com --- Source: https://flows.cv/priyagoel JSON Resume: https://flows.cv/priyagoel/resume.json Last updated: 2026-04-13