Partnered with CAVA’s marketing leadership on an emerging media consulting project aimed at audience growth and competitive advantage, shaping go-to-market strategy and consumer engagement for a new menu item launch.

• Evaluated 100+ media platforms and narrowed them into 4 strategic recommendations based on growth potential, audience fit, budget requirements, etc.

• Designed a risk–return framework to guide smarter investment in emerging channels.

• Conducted survey analysis and competitive benchmarking, uncovering Gen Z media behaviors that informed channel prioritization.

• Built a measurement model linking funnel KPIs to business outcomes for more data-driven planning.

• Secured stakeholder alignment across multiple teams by resolving adoption concerns and ensuring smooth execution.

Led cross-functional design and communications projects for university stakeholders, balancing competing priorities and driving on-time delivery in a fast-paced environment.

• Delivered 15+ design projects for campus stakeholders, ensuring all deadlines were met and brand standards maintained.

• Improved project turnaround time by streamlining workflows and clarifying team roles, which reduced bottlenecks and increased efficiency.

• Enhanced stakeholder satisfaction by proactively aligning designers and with client objectives, reducing revisions and improving quality of outputs.

Contributed to growth and engagement for a 10K+ member youth network by managing campaigns & launching new initiatives.

• Analyzed community data to launch a new IP that boosted daily active engagement and grew a sub-community within the first month.

• Re-engaged brand ambassadors, strengthening community participation and campaign outcomes.

• Managed end-to-end campaigns for leading CPG clients including Hindustan Unilever, PepsiCo, and Colgate.

Contributed to the growth of Select's commercial vertical by developing new monetization strategies and expanding the content library through global partnerships.

• Repurposed long-format films into short-format content, opening new avenues for digital revenue.

• Analyzed audience engagement trends to identify rising genres and secure acquisitions from 30+ international distributors.

• Supported long-term growth by aligning content strategy with emerging consumer demand.