# Priyal Khanuja

> AI Product & Growth Marketer | MediaTech Enthusiast

Location: San Francisco, California, United States
Profile: https://flows.cv/priyalkhanuja

Serial observer and problem-solver. I’m passionate about product marketing, media, growth, and community-building — and I enjoy shaping insights into ideas, and ideas into solutions that drive innovation and impact. With 2+ years of experience my path has been diverse and self-driven, fueled by curiosity and initiative. On the side, I’m usually dreaming up the next “what if…”

Always open to exchanging ideas, collaborating on bold projects, and learning from people who see the world a little differently.

## Work Experience
### Founding Growth Marketer @ Spine AI (YC S23)
Jan 2026 – Present | San Francisco, CA

### Growth Consultant @ CAVA
Jan 2025 – Jan 2025
Partnered with CAVA’s marketing leadership on an emerging media consulting project aimed at audience growth and competitive advantage, shaping go-to-market strategy and consumer engagement for a new menu item launch.

- Evaluated 100+ media platforms and narrowed them into 4 strategic recommendations based on growth potential, audience fit, budget requirements, etc.
- Designed a risk–return framework to guide smarter investment in emerging channels.
- Conducted survey analysis and competitive benchmarking, uncovering Gen Z media behaviors that informed channel prioritization.
- Built a measurement model linking funnel KPIs to business outcomes for more data-driven planning.
- Secured stakeholder alignment across multiple teams by resolving adoption concerns and ensuring smooth execution.

### Project Manager - Design and Communications @ Northwestern University Student Affairs Marketing
Jan 2025 – Jan 2025 | Chicago, Illinois, United States
Led cross-functional design and communications projects for university stakeholders, balancing competing priorities and driving on-time delivery in a fast-paced environment.

- Delivered 15+ design projects for campus stakeholders, ensuring all deadlines were met and brand standards maintained.
- Improved project turnaround time by streamlining workflows and clarifying team roles, which reduced bottlenecks and increased efficiency.
- Enhanced stakeholder satisfaction by proactively aligning designers and with client objectives, reducing revisions and improving quality of outputs.

### Community & Growth Executive @ Viral Fission
Jan 2023 – Jan 2024 | Mumbai, Maharashtra, India
Contributed to growth and engagement for a 10K+ member youth network by managing campaigns & launching new initiatives.

- Analyzed community data to launch a new IP that boosted daily active engagement and grew a sub-community within the first month.
- Re-engaged brand ambassadors, strengthening community participation and campaign outcomes.
- Managed end-to-end campaigns for leading CPG clients including Hindustan Unilever, PepsiCo, and Colgate.

### Growth Strategy & Partnerships Lead @ Select Media Holdings LLP
Jan 2023 – Jan 2023 | Mumbai, Maharashtra, India
Contributed to the growth of Select's commercial vertical by developing new monetization strategies and expanding the content library through global partnerships.

- Repurposed long-format films into short-format content, opening new avenues for digital revenue.
- Analyzed audience engagement trends to identify rising genres and secure acquisitions from 30+ international distributors.
- Supported long-term growth by aligning content strategy with emerging consumer demand.

### Community Activations & Growth Intern @ PVR Pictures Ltd
Jan 2023 – Jan 2023 | Mumbai, Maharashtra, India
Gained experience at India’s largest cinema exhibition company through a hybrid role across distribution and marketing.

- Supported the India launch of Suzume through press releases, fan meet-ups, and film screenings that drew 1,500+ attendees.
- Analyzed audience engagement data to recommend growth strategies for film distribution.

### Sales And Marketing Intern @ Indore Marriott Hotel
Jan 2020 – Jan 2021 | Indore, Madhya Pradesh, India


## Education
### M.S Integrated Marketing Communications
Northwestern University

### Bachelor's degree in Liberal Arts Specializing in Marketing and Entrepreneurship
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)


## Contact & Social
- LinkedIn: https://linkedin.com/in/priyalkhanuja

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Source: https://flows.cv/priyalkhanuja
JSON Resume: https://flows.cv/priyalkhanuja/resume.json
Last updated: 2026-04-13