• Led product design for Oracle NetSuite's ERP/CRM platform, used by 43K+ businesses globally.

• Redesigned Lead Scoring in NetSuite CRM with AI-readiness built in — improving lead-response time by 23% and increasing sales efficiency.

• Defined phased MVP-to-AI roadmap within legacy ERP constraints, aligning engineering feasibility with user value.

• Modernized Quotes, Sales Orders, and Order Management workflows using the NSX Design System — simplifying role-based flows, improving IA across data-heavy interfaces, and reducing click fatigue by 40%.

• Led interaction design of multi-state configuration flows using progressive disclosure — cutting configuration errors and driving $4.2M in annual revenue impact.

• Partnered with Product Management, Engineering, and Design Systems teams to define reusable, scalable components — accelerating design system adoption across the platform.

• Mentored new designers and codified system-level best practices, strengthening design governance and enabling future AI-powered automation.

• Led UX design for HonorHealth's patient-facing digital platforms — improving booking efficiency, accessibility compliance, and patient satisfaction across web and mobile.

• Redesigned end-to-end online appointment booking flow, restructuring information architecture using Google Analytics, SEO insights, A/B testing, and heatmaps to streamline multi-step workflows.

• Designed multi-state kiosk check-in workflows in collaboration with clinical, legal, and operations teams — reducing check-in errors and improving self-service adoption.

• Launched an AI chatbot that increased digital bookings and reduced patient support load.

• Led full WCAG 2.1 AA accessibility compliance across web and mobile — conducting audits, remediating issues, and embedding accessibility standards into the design process.

• Drove design decisions through stakeholder interviews, usability testing, iterative prototyping, and behavioral analytics.

• Designed an onboarding experience and kit for pediatric cancer care, the parents, and the nurses, relieving them from more than 50% of the stress and time

• Developed the communication strategy and packaged it in the kit. This enhanced the impact of our work by 3 times taking it from children to parents and nurses

• Conducted interviews, ethnographic and usability research while iterating through designs and prototypes and improving the user experience design (UED) of the overall platform

• Build the design system and brand identity kit for the organization helping them in making uniform design even for their future design artifacts

• Delivered a solution for the donation platform to gain millennial’s trust in making cryptocurrency donations

• Performed usability studies to validate the digital artifacts designed to enhance awareness for wildlife conservation; validation proved increased trust by 70%

• Developed brand identity kit for the org to maintain consistency and trust across the platform

• Collaborated cross-functionally with technical and product teams to deliver a feasible website design resulting in increasing the development speed and efficiency by 2 times

• Identified and provided the solution for the 'real' pain point through double diamond approach and user experience design (UED)

• Designed the interview process to hire quality candidates with the least friction

• Mentored upcoming designers in capturing and presenting their work with impact

• Assisted in organizing and designing coursework for the quality learning journey

• Guided the students to create media artifacts to represent the department in front of federal textile governing body