# Priyanka Kumari > Product Designer | Enterprise & Healthcare · AI · Accessibility · Systems Thinking Location: San Francisco Bay Area, United States Profile: https://flows.cv/priyankakumari I’m Enterprise Product Designer who bridges craft and technology—from sketching leather goods for global brands like Samsonite and Calvin Klein to shaping enterprise software used by 43K+ businesses at Oracle NetSuite. My foundation in physical product design taught me precision, empathy, and systems thinking—how every small detail can influence the whole experience. I now apply that mindset to digital systems, turning complex enterprise workflows into intuitive, human-centered experiences. At Oracle, I redesigned sales and order workflows, saving 150K+ hours and unlocking $15M in revenue, while exploring how AI can simplify enterprise decision-making. What drives my work: • Cross-disciplinary thinking — blending craft precision with digital systems. • Hands-on collaboration — from factory floors to engineering sprints. • Detail-oriented empathy — designing for clarity, not complexity. Outside work, I create mandala-inspired art for trauma awareness and collaborate with NGOs in India to help women sustain traditional crafts. For me, design is where empathy meets execution—transforming both products and people. ## Work Experience ### User Experience Designer @ Oracle Jan 2022 – Present | Redwood City, CA • Led product design for Oracle NetSuite's ERP/CRM platform, used by 43K+ businesses globally. • Redesigned Lead Scoring in NetSuite CRM with AI-readiness built in — improving lead-response time by 23% and increasing sales efficiency. • Defined phased MVP-to-AI roadmap within legacy ERP constraints, aligning engineering feasibility with user value. • Modernized Quotes, Sales Orders, and Order Management workflows using the NSX Design System — simplifying role-based flows, improving IA across data-heavy interfaces, and reducing click fatigue by 40%. • Led interaction design of multi-state configuration flows using progressive disclosure — cutting configuration errors and driving $4.2M in annual revenue impact. • Partnered with Product Management, Engineering, and Design Systems teams to define reusable, scalable components — accelerating design system adoption across the platform. • Mentored new designers and codified system-level best practices, strengthening design governance and enabling future AI-powered automation. ### UX Designer @ HonorHealth Jan 2021 – Jan 2024 | Phoenix, AZ • Led UX design for HonorHealth's patient-facing digital platforms — improving booking efficiency, accessibility compliance, and patient satisfaction across web and mobile. • Redesigned end-to-end online appointment booking flow, restructuring information architecture using Google Analytics, SEO insights, A/B testing, and heatmaps to streamline multi-step workflows. • Designed multi-state kiosk check-in workflows in collaboration with clinical, legal, and operations teams — reducing check-in errors and improving self-service adoption. • Launched an AI chatbot that increased digital bookings and reduced patient support load. • Led full WCAG 2.1 AA accessibility compliance across web and mobile — conducting audits, remediating issues, and embedding accessibility standards into the design process. • Drove design decisions through stakeholder interviews, usability testing, iterative prototyping, and behavioral analytics. ### Product Designer @ Kids & Art Foundation Jan 2021 – Jan 2021 | San Mateo, California, United States • Designed an onboarding experience and kit for pediatric cancer care, the parents, and the nurses, relieving them from more than 50% of the stress and time • Developed the communication strategy and packaged it in the kit. This enhanced the impact of our work by 3 times taking it from children to parents and nurses • Conducted interviews, ethnographic and usability research while iterating through designs and prototypes and improving the user experience design (UED) of the overall platform • Build the design system and brand identity kit for the organization helping them in making uniform design even for their future design artifacts ### Product Design Intern @ Over & Above Africa Jan 2021 – Jan 2021 | San Francisco Bay Area • Delivered a solution for the donation platform to gain millennial’s trust in making cryptocurrency donations • Performed usability studies to validate the digital artifacts designed to enhance awareness for wildlife conservation; validation proved increased trust by 70% • Developed brand identity kit for the org to maintain consistency and trust across the platform • Collaborated cross-functionally with technical and product teams to deliver a feasible website design resulting in increasing the development speed and efficiency by 2 times • Identified and provided the solution for the 'real' pain point through double diamond approach and user experience design (UED) ### Graduate Teaching Assistant @ California College of the Arts Jan 2021 – Jan 2021 | San Francisco Bay Area • Designed the interview process to hire quality candidates with the least friction • Mentored upcoming designers in capturing and presenting their work with impact • Assisted in organizing and designing coursework for the quality learning journey • Guided the students to create media artifacts to represent the department in front of federal textile governing body ### Product Designer @ DUGROS LEATHER (INDIA) PRIVATE LIMITED Jan 2018 – Jan 2020 • Prototyped and designed the website and bag products as per requirements from brands like Samsonite and Calvin Klein increasing the website traffic by 45% • Researched, iterated, and delivered an innovative concept design of wardrobe management app, resulting in 12% enhanced retention over a year • Collaborated with product managers and engineers to understand the feasibility ### Merchandizer @ EDCONS EXPORTS PVT LTD Jan 2015 – Jan 2018 • Prototyped and designed the website and bag products as per requirements from brands like Samsonite and Calvin Klein increasing the website traffic by 45% • Based all my UX designs on business analysis and forecasts for trend, color, and styles; it helped in creating products that had a higher product-market fit • Analyzed, visualized, and designed for leather products like a handbag, travel bags, wallets, bag-packs, and other small leather goods based on the latest trend, color, style, and silhouettes forecasts • Received Best Employee award to generated novel product design ideas to acquire clients through advanced marketing strategies • Analyzed the organization's different business domains and documented its business processes and systems, assessing the business model and its integration with technology including desktop application and mobile access • Interacted cross-functionally ranging from technical developers to designers and product managers to orchestrate the design process from inception to end for leather products and its e-commerce presence • Conducted ethnographic research and iterated through the designs of a range of leather accessories for traveling and outdoor activities • Designed the accessories range (a varied set) based on upcoming trends and customer behavior for traveling and outdoor activities • Orchestrated the color finalization, material allocation, quality control, trims development, and photoshoot along with my designing activity • Designed ranges of product related to traveling and fishing like outdoor activities • Conducted research for the seasonal products style presentation and mapped competitive marketing and analysis for all the products ### Leather Product Design Intern @ Tata International Limited Jan 2013 – Jan 2013 • Created a range for both men's and women's products based on upcoming trends. • Designed a range of products based on the concept of maximum use of Wastage. • Developed two range of men's and women's bags collection including a mix-n-match of non-leather material with leather, with styles being more easily suited to a range of occasions. They used fresh notions of functionality, Performance-inspired silhouettes, and detachable elements as their key features. ### SLG Design Intern @ ADIGEAR INTERNATIONAL Jan 2011 – Jan 2011 • Designed a range for both men's and women's products based on upcoming trends. • Designed a range of swatches based on the concept of maximum use of Wastage and 3D effect on flat surface. ## Education ### Master in Design in Interaction Design | Human Computer Interaction Design California College of the Arts ### Master of Business Administration in Information Technology Humphreys University ### Bachelor's Degree in Leather Design National Institute of Fashion Technology India ### High School in Biology, General G.B.M.College ## Contact & Social - LinkedIn: https://linkedin.com/in/priyankakdesigns - Portfolio: https://www.priyankakdesigns.com/ --- Source: https://flows.cv/priyankakumari JSON Resume: https://flows.cv/priyankakumari/resume.json Last updated: 2026-04-13