Founded and operate a real estate investment and asset management company focused on acquiring and managing income-generating residential properties.

• Earned California Real Estate Salesperson license to support compliant acquisition, leasing, and transaction processes

• Conduct market research, financial modeling, and ROI analysis to guide investment and portfolio strategy

• Lead end-to-end property operations, including vendor management, maintenance, leasing, and tenant relations

• Develop pricing, positioning, and marketing strategies to optimize occupancy and rental revenue

• Apply data-driven insights to monitor performance, control expenses, and maximize long-term asset value

Led end-to-end operations of a high-volume boutique fitness franchise serving 500+ active members, managing a 30-person cross-functional team across sales, marketing, and instruction.

• Drove 150% membership growth in the first year through data-driven go-to-market strategy, optimized pricing, and local partnership development

• Built and scaled customer onboarding and CRM workflows, improving retention and overall member experience

• Planned and executed performance marketing campaigns across Meta, Google, and Yelp, leveraging A/B testing to reduce CPL and improve ROI

• Owned budgeting, forecasting, and financial reporting to maximize profitability and support long-term growth

• Designed and led community events and partnerships to strengthen brand awareness and local engagement

• Led a structured and compliant business wind-down, including asset liquidation, vendor negotiations, reconciliation for 300+ members, and final tax filings

Led go-to-market strategy and sales enablement for Meta’s Business Messaging solutions across APAC, supporting small and mid-sized businesses.

• Defined positioning, launch strategy, and sales enablement tools to drive regional adoption and revenue growth

• Partnered with Product and Engineering to shape feature development and roadmap priorities based on market insights and customer feedback

• Owned key adoption and experience metrics, using data to inform GTM strategy and influence business priorities

• Drove cross-functional alignment across Engineering, Sales Ops, Program Management, and regional stakeholders to execute high-impact launches

• Delivered launch training, measurement frameworks, and feedback loops to ensure successful rollout and sustained product adoption

• Executed detailed primary and secondary market research to evaluate new market opportunities through both organic and inorganic growth. Synthesized and formulated data into opportunity analyses to recommend direction to enter new market segment with a brand new product positioning.