# Priyanka Mehta > Product Marketing & Growth Leader | Former Meta | Startup Operator | GTM, Customer Insights, AI Products Location: San Francisco Bay Area, United States Profile: https://flows.cv/priyankamehta Senior Product Marketing Manager and growth leader with 12+ years of experience driving go-to-market strategy, product positioning, and adoption across Big Tech, SaaS, and founder-led businesses. Former Meta PMM and operator who has built and scaled customer acquisition programs, led cross-functional launches, and influenced product roadmaps through customer and market insights. After successfully growing and exiting a boutique fitness business and building a real estate investment portfolio, I’m excited to bring my expanded business and operational perspective back to high-impact product marketing roles. Expertise: GTM Strategy | Positioning & Messaging | Sales Enablement | Lifecycle Marketing | Launch Planning | Analytics Open to Senior/Lead PMM and Product Growth roles (Bay Area | Hybrid/Remote) ## Work Experience ### Founder @ Sparch Ventures LLC Jan 2025 – Present | Los Gatos, CA Founded and operate a real estate investment and asset management company focused on acquiring and managing income-generating residential properties. • Earned California Real Estate Salesperson license to support compliant acquisition, leasing, and transaction processes • Conduct market research, financial modeling, and ROI analysis to guide investment and portfolio strategy • Lead end-to-end property operations, including vendor management, maintenance, leasing, and tenant relations • Develop pricing, positioning, and marketing strategies to optimize occupancy and rental revenue • Apply data-driven insights to monitor performance, control expenses, and maximize long-term asset value ### Business Owner @ CycleBar Multi-Territory License Jan 2023 – Jan 2025 | Los Gatos, CA Led end-to-end operations of a high-volume boutique fitness franchise serving 500+ active members, managing a 30-person cross-functional team across sales, marketing, and instruction. • Drove 150% membership growth in the first year through data-driven go-to-market strategy, optimized pricing, and local partnership development • Built and scaled customer onboarding and CRM workflows, improving retention and overall member experience • Planned and executed performance marketing campaigns across Meta, Google, and Yelp, leveraging A/B testing to reduce CPL and improve ROI • Owned budgeting, forecasting, and financial reporting to maximize profitability and support long-term growth • Designed and led community events and partnerships to strengthen brand awareness and local engagement • Led a structured and compliant business wind-down, including asset liquidation, vendor negotiations, reconciliation for 300+ members, and final tax filings ### Senior Product Lead @ Meta Jan 2022 – Jan 2023 | San Francisco Bay Area Led go-to-market strategy and sales enablement for Meta’s Business Messaging solutions across APAC, supporting small and mid-sized businesses. • Defined positioning, launch strategy, and sales enablement tools to drive regional adoption and revenue growth • Partnered with Product and Engineering to shape feature development and roadmap priorities based on market insights and customer feedback • Owned key adoption and experience metrics, using data to inform GTM strategy and influence business priorities • Drove cross-functional alignment across Engineering, Sales Ops, Program Management, and regional stakeholders to execute high-impact launches • Delivered launch training, measurement frameworks, and feedback loops to ensure successful rollout and sustained product adoption ### Product Marketing Manager @ BlueJeans by Verizon Jan 2020 – Jan 2022 | San Francisco Bay Area ### Product Management | Product Marketing @ Fujitsu Computer Products of America, Inc. Jan 2017 – Jan 2020 | Sunnyvale, CA • Executed detailed primary and secondary market research to evaluate new market opportunities through both organic and inorganic growth. Synthesized and formulated data into opportunity analyses to recommend direction to enter new market segment with a brand new product positioning. ### Product Manager - North American OEM and Aftermarket Segment @ NSK Jan 2014 – Jan 2017 | Ann Arbor, MI • Developed long term innovative market strategies across the sales team while driving aggressive growth for the segment through OEM and Tier-1 engagements. • Conducted statistical market and competitor analysis to support market share growth. Responsible for North and South American market • Successfully optimized the product positioning and pricing strategy for America’s segment, resulting in sales increase • Program Manager for implementing a new CRM interface (Salesforce.com) across the 500+ users in the Sales, Marketing, Customer Service and Engineering organizations within NSK Americas (North and Latin America). Responsible for mapping out current business processes and aligning with SF consultants to optimize effectiveness and team productivity. ### Product Manager @ American Furukawa Inc. Jan 2013 – Jan 2014 | Plymouth, MI • Identifying business opportunities with new and existing customers for power cable products ensuring customer satisfaction • Maintain and drive sales volumes to achieve forecast and budget for power cable products within accounts on a monthly, quarterly and annual basis • Pro-actively maintain business relationships with potential and active customers • Responsible for maintaining a very in-depth engineering knowledge of all products to fully support the customer • Effectively manage sales pipeline and develop strategies for long-term sustained success ### Business Analyst Intern @ Ericsson Jan 2012 – Jan 2012 | Plano, TX • Support and develop business with Customer Units through business case modeling. • Develop and present customer-oriented business cases through use of a consultative approach, focusing on customer needs and issues in order to build value propositions for solutions involving multiple product areas, services, and 3rd party products. • Proactively develop new models that drive Ericsson business growth. • Develop value proposition and sales material in support of launching new solutions and services. • Support Customer Units with Statement of Work definition. ### Foundry Relations MBA Intern @ Texas Instruments Jan 2012 – Jan 2012 • Performed an in-depth financial analysis of current competitors • Analyzed the financial health of world's four largest semiconductor foundries to better understand pure-play foundry market, thereby allowing TI management to formulate better informed decisions on future endeavors • Foundry Analysis included analysis of Capital Expenditure, Margin breakdown and Capacity & Utilization Rate evaluation while Competitor Analysis included Liquidity & Solvency Ratios,Margin Analysis and Profitability Ratios • Developed and maintained financial views of the planned and targeted business. • Actively participated in internal strategy sessions and market analysis. ### Business Development Manager @ Kitatec KK Jan 2010 – Jan 2011 | Tokyo, Japan • Conducted research to identify market potential for emerging technologies; successfully identified two JV partners for an engineering design company to manufacture automotive DC-Motors in India • Managed a team of 5 engineers during the exchange of technical information as well as plant visits to study customer behavior ### Research and Development Design Engineer @ Nexans Jan 2008 – Jan 2010 | New Holland, PA Working as part of the engineering research and development department of the company. Main responsibilities include designing new LAN cables or redesigning existing products to improvise the designs. Responsible for leading product design projects locally as well as globally ### Research and Development Summer Intern @ Nexans Jan 2007 – Jan 2007 Nexans is a global expert in cables and cabling systems. My main assignment during this internship involved designing a new type of cable using a software called OptEM. It was a dual goal assignment. At the moment the company is planning on buying a new software for cable design that can be made a standard throughout the company at all of its world wide locations. Hence I am analyzing OptEm to get a good idea of its capabilities and its drawbacks by designing a new style of cable that shall address issues that our current products face. Hopefully the new cable shall answer a lot of concerns that are raised by our customers for gaining better efficiency on our products, while the different software shall be compared side by side and the best one shall be picked for purchase. ## Education ### Bachelor's degree in Electrical and Electronics Engineering Penn State University ### High School in AP - Physics, Chemistry, Calculus International School of the Sacred Heart, Tokyo, Japan ### M.B.A in Marketing and Business Analytics SMU Cox School of Business ## Contact & Social - LinkedIn: https://linkedin.com/in/priyankaobrai --- Source: https://flows.cv/priyankamehta JSON Resume: https://flows.cv/priyankamehta/resume.json Last updated: 2026-04-13