•Led end-to-end product design for a student-athlete mentorship platform, aligning UX/UI with business goals.
•Boosted project efficiency by 50% by setting up weekly syncs and improving collaboration across design, dev, product, and marketing.
•Conducted user research with 30+ student-athletes to uncover pain points and improve user experience.
•Improved design system consistency and team efficiency by 30% through better documentation and streamlined handoffs.
•Ran collaborative design workshops to brainstorm and refine ideas, leading to impactful landing page redesigns.