Leading design for ads that are powered by AI generated media where design sets the creative direction and guidelines for the models. I work on a major redesign of Amazon ads experiences that showcase the advertiser's product in the most thoughtful design while making it scalable to every type of product sold on Amazon. The ad experiences are dynamically adaptable to meet the customer where they are in the shopping journey across mediums, devices and contexts.

Defining design strategy for branded ads on and off Amazon along with crafting ambiguous design visions with cross-org product, design and leadership teams.

Designing ads for a wide scale of shoppers and advertisers on Amazon. Worked on innovative ad creatives with rich media content and interactivity that engages and helps shoppers along their shopping mission and discover all kinds - large to small brands selling on Amazon.