# Priyanka  Soni

> Sr. Product Designer @Amazon | Creating the future of Gen-AI ads

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/priyankasoni

Priyanka leads design for Gen-AI powered ads at Amazon that are built on a dynamic and scalable framework adapting to individual shopper's needs throughout their customer journey. She excels in driving alignment with cross-org teams and stakeholders, and in crafting strategic design solutions for non-shopping and high-ambiguity contexts where ads must feel trustworthy and organically in place. 

At Amazon Ads, she has worked on a vibrant landscape of products such as - Ads on Amazon's retail shopping app, interactive shoppable ads on entertainment platforms like Twitch, IMDB, third party publisher sites and TV. She also converts complex legal and policy requirements to consent flows, preference management, and contextual disclosures that enable users to understand and control their advertising data.

## Work Experience
### Sr. Product Designer @ Amazon
Jan 2025 – Present
Leading design for ads that are powered by AI generated media where design sets the creative direction and guidelines for the models. I work on a major redesign of Amazon ads experiences that showcase the advertiser's product in the most thoughtful design while making it scalable to every type of product sold on Amazon. The ad experiences are dynamically adaptable to meet the customer where they are in the shopping journey across mediums, devices and contexts.

### Sr. UX Designer @ Amazon
Jan 2024 – Present | San Francisco Bay Area
Defining design strategy for branded ads on and off Amazon along with crafting ambiguous design visions with cross-org product, design and leadership teams.

### UX Designer II @ Amazon
Jan 2022 – Present | United States

### UX Designer I @ Amazon
Jan 2019 – Jan 2024 | United States
Designing ads for a wide scale of shoppers and advertisers on Amazon. Worked on innovative ad creatives with rich media content and interactivity that engages and helps shoppers along their shopping mission and discover all kinds - large to small brands selling on Amazon.

### User Experience Designer @ MindStand Technologies
Jan 2019 – Jan 2019 | Baltimore, Maryland Area

### Office of Accessibility and Disability services | Web Designer @ University of Maryland Baltimore County
Jan 2018 – Jan 2019

### Investigating Voice Assistants usage by Blind individuals | UX Researcher @ University of Maryland Baltimore County
Jan 2018 – Jan 2019


## Education
### Masters of Science in Human Computer Interaction
University of Maryland Baltimore County

### Bachelor of Engineering - BE in Information Technology
University of Mumbai


## Contact & Social
- LinkedIn: https://linkedin.com/in/priyanka-soni26
- Portfolio: https://www.priyankasoni.com

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Source: https://flows.cv/priyankasoni
JSON Resume: https://flows.cv/priyankasoni/resume.json
Last updated: 2026-04-13