Designing the Shorts consumption experience. 2B+ monthly users & 70B+ views a day

Level.ai is a San Francisco-based start-up. A tool for businesses to automate tedious workflows and transform customer experiences.

I worked with a team of NLP engineers and Researchers.

Roposo is India's biggest video community to share fun photos and videos by people from all over the country, available in 10 languages. Roposo has grown from a fashion community to a digital entertainment medium with a user base of 25 Million in 2018.

I joined Roposo as a founding team member, worked closely with the leadership. As a part of the product team, I got an opportunity to design end to end product features. I was responsible for:

1. Overall user interaction & experience of the Mobile App and Web Platform of Roposo

2. Active engagement/ collaboration with the in-house engineering team to execute and implement UI designs.

3. Development of design strategy and process for effective implementation of UX to maximize user engagement and brand cohesion.

4. User Research - Planning and execution of focus group discussions with consumers to enable effective interaction and feedback.

In 2015, I redesigned the Roposo logo along with brand guidelines for establishing a brand identity.

EduQuiz is an iOS based quiz game which aims to enable learning through quizzes based on KeyStage2 maths exams in United Kingdom. Was responsible for the development of user interface and experience of the beta version. I have designed the overall app for Ipad and Iphone with interesting features and simplified information architecture to give a better experience and learning for kids.