• Designed user flows and conducted usability testing for WalletGyde’s AI-powered budgeting tools.

• Analyzed behavioral data to inform design improvements, enhancing user experience.

• Achieved a 30% improvement in onboarding and a 25% increase in user engagement through strategic design thinking.

• Conducted user research and testing for a vibrotactile wearable prototype, focusing on enhancing user experience.

• Moderated studies and synthesized findings to inform design decisions and improve accessibility.

• Collaborated closely with developers and product managers, leading to a 35% improvement in usability and a 20% reduction in task errors.

• Led visual design and brand experience projects across digital and architectural spaces.

• Designed responsive websites and created cohesive brand systems to enhance user experience.

• Delivered marketing campaigns that boosted conversion rates by 28% and user engagement by 40%.

• Collaborated with cross-functional teams to ensure brand consistency and innovative design solutions.