# Priyanka Verma > Senior Product (UX/UI) Design Lead | Amazon Devices Location: Cupertino, California, United States Profile: https://flows.cv/priyankaverma1 Innovative and results-driven UX Design Leader with 21+ years of experience across mobile, web, and enterprise platforms. Proven expertise in AI-driven products at scale, delivering impactful designs that enhance user journeys. Skilled at driving product strategy, collaborating with cross-functional teams, and navigating ambiguity to create intuitive, engaging digital experiences for global users. Passionate about solving complex user challenges, leveraging insights, and shaping experiences that intersect AI and user needs. ## Work Experience ### Product Design Lead @ Amazon Jan 2020 – Present | San Francisco Bay Area ### Principal Product Designer @ Symantec Jan 2017 – Jan 2020 | San Francisco Bay Area • Own and enhance the visual design of both the Symantec.com corporate website and channel reseller partner portal for our customers and partners to easily navigate and access information. • Building workflows, wireframes, design mockups, and prototypes to effectively conceptualize product launches and campaigns. • Producing new components and enhancing existing ones for AEM as per feature requirements. • Creating infographics, concept graphics, icons and imagery for the website. • Conducting user research, A/B testing, and measuring the effectiveness of a page structure and assets placement. • Integrating iconography, typography, color, space, and texture together to help our customers. • Collaborating effectively with producers, program managers, and developers to deliver end-to-end design. • Creating design systems to guide team members for building consistent interfaces and visuals across the website as per the brand. • Mentoring new designers and coaching fellow designers. Providing documentation and training to different teams. ### User Experience Designer @ The Blue Basement Jan 2016 – Jan 2017 | Greater Seattle Area • Designed a new brand based on company profile and market segment. • Developed company website from scratch. • Created logo designs, icons, and other design assets. • Presented design concept ideas and created user interface for website and mobile app from scratch. • Produced a brand guideline document for the team members. • Created marketing material for product launch such as product launch logo, email invites and social media banners. ### User Experience Designer @ Microsoft Jan 2012 – Jan 2016 | Greater Seattle Area Projects - Microsoft Ambassador and Retail Advisor • Conceptualized user interface based on business requirements and technical constraints. Created icons, final artwork and design assets based on corporate guidelines and providing UI specifications to the development team. Implemented a click-through prototype of the apps. Project - CRM Business Intelligence reporting • Created design from concept to production i.e. sketches to user flows, wireframes, mockups, high-fidelity comps, prototype, and development.Collaborated with the SharePoint team to ensure design integrity is maintaining for the final release. Project - Microsoft Surface Catalog • Designed Windows 10 App for Surface catalog and created marketing material for Surface retail. Project - Windows’s app Badge design • Created virtual badges for different levels and defined size parameters to work for all social media sites uploads. ### Senior Creative Designer @ iLink Systems Jan 2008 – Jan 2012 | Greater Seattle Area I designed multiple projects for our clients such as Microsoft, Intuit, US Health Record Inc, Schlumberger, etc. • Produced UX and UI designs for websites and mobile apps. • Delivered prototype for mobile apps and user interface designs for various devices. • Presented design concept ideas through sketches and wireframes to the project lead/manager and client for review and feedback • Created icons, final artwork and design assets based on corporate guidelines and providing UI specifications to the development team. • Collaborated effectively with stakeholders and managed multiple projects simultaneously. • Produced training materials for new and junior designers. ### Senior Textile Print Designer @ Satya Paul Jan 2002 – Jan 2007 • Designed and created textile print designs and artworks for fashion shows and retail stores. • Generated color combinations and pallets for various print designs. • Matched palettes in CAD systems and created color presentation material. ## Education ### Master of Business Administration - MBA in Human Resources Management/Personnel Administration, General Institute of Advanced Studies in Education ### Bachelors in Textile Print Design International Polytechnic for Women, Delhi, India ### Bachelors in B.Com. Delhi University ### ART 01 B Basic Painting in Acrylics Stanford Continuing Studies ### Certification Course in Web/Graphic Designing Arena Multimedia ## Contact & Social - LinkedIn: https://linkedin.com/in/creativepriyanka - Behance: https://www.behance.net/priyankav --- Source: https://flows.cv/priyankaverma1 JSON Resume: https://flows.cv/priyankaverma1/resume.json Last updated: 2026-04-13