• Goal: Improve AI analytics onboarding and activation.

• Method: Simplified IA and step flows, built reusable components in Figma with PM and Engineering,

leveraging process automation principles.

• Result: Onboarding completion increased from 61% to 79%; support tickets decreased by 18%.

• Goal: Reduce friction in revenue-critical commerce workflows.

• Method: Streamlined cart-to-payment flows, improved error states, and governed shared components,

enhancing user interfaces.

• Result: Achieved a 19% reduction in checkout drop-off and an 8% increase in conversion within 90

days

• Goal: Launch a trust-first marketplace MVP.

• Method: Designed end-to-end buyer/seller flows and onboarding with rapid prototyping, utilizing

meticulous attention to detail.

• Result: Increased task success rate from 68% to 84% in usability testing.

• Goal: Align brand and product for conversion.

• Method: Delivered responsive UI, landing pages, and visual systems tied to campaign goals,

demonstrating creative problem-solving.

• Result: Achieved over 10% increase in campaign engagement across launches.

• Goal: Speed up multi-client UI and motion asset delivery.

• Method: Built repeatable templates and lightweight guidelines to streamline workflows.

• Result: Reduced turnaround time by 30%.