# Prooshat Saberi

> Design Strategy Leader | Expert in Driving Design Vision, and Scalable Systems

Location: New York, New York, United States
Profile: https://flows.cv/prooshat

Design Strategy Leader experienced in driving product vision, and creating systemic design. Skilled in leading cross-functional discovery initiatives, defining impactful design strategies, and mentoring designers to deliver user-centered solutions. 

I’ve built and led design teams, established scalable systems, and guided collaboration to achieve product success. Passionate about shaping product visions and empowering teams to deliver innovative, scalable solutions that balance quality, speed, and business impact.

## Work Experience
### Senior Staff Product Designer @ Gusto
Jan 2025 – Present | New York, United States

### Staff Product Designer @ Justworks
Jan 2022 – Jan 2024

### Head of Product Design & UX Research @ Aura Home, Inc.
Jan 2019 – Jan 2022 | New York, United States
Aura Home developed the world's most intelligent digital picture frame, enabling families and friends to stay connected through a private, secure network of shared photos delivered directly to the frames from anywhere via mobile and web.

### Lead Experience Designer @ Aura Home, Inc.
Jan 2019 – Jan 2019 | San Francisco Bay Area

### User Experience Designer (IXD|UXD) @ Punchcut
Jan 2018 – Jan 2019 | San Francisco Bay Area
Punchcut is a digital product design and innovation company specializing in seamless user experiences across future-forward devices and services. I worked with companies  in finance, health, gaming, and entertainment including:
• Visa
• StubHub
• Ancestry
• Fitbit

### Product Design Consultant @ MasterClass
Jan 2018 – Jan 2018 | San Francisco Bay Area

### Senior Product Designer (Watson IOT & Weather) @ IBM
Jan 2016 – Jan 2018 | San Francisco Bay Area
Contributed to the holistic design; concept >> launch of a new severe weather app release on Google Play Store as well as feature updates to various mobile apps across the Weather Channel suite of digital products

•  Storm by Weather Channel (Android)
•  The Weather Channel mobile app (iOS)
•  Weather Underground flagship app (Android)

### Product Designer @ Weather Underground
Jan 2014 – Jan 2016 | San Francisco Bay Area
• Weather Underground Website
• Wundermap Web app
• Weather Underground Android app

### Product Designer @ Redfin
Jan 2013 – Jan 2014 | San Francisco Bay Area

### User Experience Designer @ TIBCO
Jan 2012 – Jan 2013 | San Francisco Bay Area
✔ Integrated usability testing practices in enterprise software application
✔ Established user testing lab, created guidelines and templates. 
✔ Led talks on user testing practices across various departments
✔ Contributed to the UX design of several consumer facing products and client pitches for:
•  Golden State Warriors 
•  Raiders 
•  Gallo Wines 
•  Schneider Electric

### User Experience Designer @ Freelance UX/UI Designer
Jan 2011 – Jan 2012
• Edelman
✔ Designed and delivered experiences for client pitches (Starbucks's Web experience)

• Academy of Art University Graduate Program 
✔ Assisted students with development of thesis projects, facilitated and led testing sessions, conducted pilot usability testing, formal testing, and post testing analysis.

### MFA / Interaction Design and New Media @ Academy of Art University
Jan 2008 – Jan 2011 | San Francisco, CA
Areas of focus for graduate degree at AAU:
•   Interaction and User Experience Design
•   Research and Usability Testing
•   User Interface Design (For all platforms) 
•   Motion Graphics
•   Facilitation and Design Direction


## Education
### BFA in Studio Arts / Design Concentration
University of Maryland

### MFA in Interaction Design & New Media
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/prooshat
- Website: https://www.prooshat.com/

---
Source: https://flows.cv/prooshat
JSON Resume: https://flows.cv/prooshat/resume.json
Last updated: 2026-02-23