# Pulasthi Ranawaka

> Lead Product Designer @ IFS | Building AI-first product experiences

Location: Colombo, Western Province, Sri Lanka
Profile: https://flows.cv/pulasthi

I’m a strategic thinker with a unique blend of analytical precision and creative insight, backed by over 8+ years of experience delivering human-centered solutions across startups, mid-sized companies, and large enterprises.
Thriving under pressure, I bring a lateral thinking approach and a strong commitment to understanding the "why" behind every challenge.
At heart, I’m a storyteller, passionate about weaving together business goals, customer needs, and technology into seamless digital experiences that resonate with audiences and drive engagement.

## Work Experience
### Lead Product Designer | R&D Product @ IFS
Jan 2024 – Present | Colombo

### Senior UX Designer | Central UX Team @ IFS
Jan 2021 – Jan 2024 | Colombo, Western, Sri Lanka
Supporting the creation of IFS Design System with responsive components by using variants, tokens, and other common system organizing principles.

Working with the development team(s) to ensure technical needs are satisfied while maintaining a strong focus on the user experience.

Present designs and key milestone deliverables to peers and stakeholders while communicating design rationale and tradeoffs.

Creating Mobile Native UI KITS (Android/IOS) inherited from core design system.
Collaborate with UX Researchers on translating research findings into potential design solutions.

Helping to conduct and evaluate quantitative and qualitative research to drive data driven design.

Analyze products and create various product research deliverables (i.e. heuristic evaluation, competitive analysis, stakeholder interviews, etc.)

Working closely with cross-functional teams and programs to create an intuitive, cohesive and seamless user experience across all products that show an eye for detail, aesthetics and functionality.

Work with designers and engineers across multiple products to develop an implementation strategy and timeline for introducing components and standards.

Work with designers to identify opportunities for consistency across product lines.

Advocating for Accessibility and Inclusive Design practices.

### UX Designer | Central UX Team @ IFS
Jan 2021 – Jan 2022 | Sri Lanka

### User Experience Design Engineer @ Assette
Jan 2019 – Jan 2021 | Sri Lanka
Leading problem space discovery, including generative research, and prototype based validation. Visualize the problem space with concept models where necessary and facilitate team alignment in understanding the scope of the problem.

Leverage analytics, user testing, and customer feedback and apply them intelligently into iterative                 design solutions.

Collaborates with the project team and stakeholders across multiple business lines to understand user needs and objectives, business goals, requirements, and constraints, including business analysts, technology, marketers, and visual design.

Producing user interface sketches, workflows, schematics, and interactive prototypes

Providing technical expertise in design after gathering and evaluating user requirements, in collaboration with product managers and engineers.

Analyzes user feedback on the company's digital properties to identify trends and recommend changes that will improve the user experience.

Work with developers and business analysts to provide details about design concepts.

### UX Designer @ PIXI
Jan 2019 – Jan 2019 | Sri Lanka
-Define the right interaction model and evaluate its success
-Develop wireframes and prototypes around customer needs
-Find creative ways to solve UX problems
-Communicating design ideas and prototypes to developers
-Plan and implement new designs
-Optimise existing user interface designs
-Test for intuitivity and experience
-Communicate with clients to understand their business goals and objectives
-Develop technical and business requirements and always strive to deliver intuitive and user-centered     solutions
-Combine creativity with an awareness of the design elements
-Create prototypes for new product ideas
-Test new ideas before implementing
-Conduct an ongoing user research
-Keep abreast of competitor products and industry trends
-implementing attractive Interface designs

### Asst. Lead Creative Developer @ PIXI
Jan 2017 – Jan 2018 | Sri Lanka
- Work with media team to develop and display content and manage media assets
- Work with UI designers in implementing intuitive user interfaces.
- developing ideas for advertising or promotional campaigns.
- Translate marketing objectives into clear creative strategies.
- understanding the commercial aspects of the agency or marketing department.
- Meet with clients or upper management to explain campaign strategies and solutions.
- Keep the Director of Software and Project Managers fully informed on problems and progress.


## Education
### Bachelor’s Degree in Computing with Interactive Media
Buckinghamshire New University

### Certificate Course in Computer Technology in Computer/Information Technology Administration and Management
University of Ruhuna


## Contact & Social
- LinkedIn: https://linkedin.com/in/pulasthiranawaka
- Behance: https://www.behance.net/PulasthiRanawaka

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Source: https://flows.cv/pulasthi
JSON Resume: https://flows.cv/pulasthi/resume.json
Last updated: 2026-03-31