# Puneet Lakhina

> Engineer on WhatsApp Ads Delivery

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/puneetlakhina

Develop cool products that make a positive impact on lives.

Product focussed engineer with experience in managing full product roadmap across large scale backend systems, web/app front ends and operational reliability. 

Specialties: Product Management, Distributed Systems, Message Processing, Product development

Github: https://github.com/puneetlakhina

## Work Experience
### Senior Staff Software Engineer @ Facebook
Jan 2021 – Present | Menlo Park, California

### Staff Software Engineer @ Facebook
Jan 2018 – Present | Menlo Park, California
Lead Eng on Facebook Shops

Previously worked E-Commerce Dynamic Ads

Worked on new campaign strategies for Digital Native Advertisers to optimize the full funnel of new customer acquisition. 

Dynamic Ads Platform

Worked on delivering personalized product ads to Instagram Stories.

### Distinguished Engineer Team Lead (Analytics and Data Infrastructure) @ Revvel
Jan 2016 – Jan 2018 | San Francisco Bay Area
Formerly Vessel, acquired by Verizon.

Worked on
- A/B Test System - Flexible user allocation service and result analysis
 - Real Time Analytics pipeline
-  Combining real time with historical data
-  Stream Processing

### Engineering @ Vessel
Jan 2015 – Jan 2018 | San Francisco, California
- A/B Test Allocation Service
- A/B Test Results visualization
- Analytics and reporting pipelines and instrumentation
- App Development - ios/android

Acquired by Verizon

### Senior Software Engineer @ Netflix
Jan 2011 – Jan 2015 | san francisco bay area
Working on video metadata systems. Job responsibilities include JVM performance analysis, data load and transform pipeline.

### Software Development Engineer @ Amazon.com
Jan 2010 – Jan 2011 | Seattle,WA
Developer on Amazon Mechanical Turk(www.mturk.com)

### Research Assistant @ Oracle
Jan 2010 – Jan 2010 | Redwood City,CA
Worked on GuestVM(http://research.sun.com/projects/guestvm/)
-Performance improvements of TCP stack
-Xen Crash Dump Debugger

### Intern @ Citrix Online
Jan 2009 – Jan 2009
Developed Service Rollout Automation

-Configure DNS records
-Configure Netscalar for load balancer and content switching servers
-Ruby on Rails application to Create/Update service configuration

### Summer Intern @ Citrix Online
Jan 2009 – Jan 2009
Broker Group - Bandwidth usage measurement and analysis.

-Monitor border routers using SNMP, predict bandwidth usage and costs based on ISP payment plans.

### Software Developer @ MakeMyTrip.com
Jan 2008 – Jan 2008
-Developed Webservice for exposing MakeMyTrip's search and book facilities to third-party developers.
-Flight Search Analytics

### Associate System Engineer @ IBM
Jan 2006 – Jan 2008
-Post Paid Account Activation Automation - A workflow system for various stages of activation. Included a multi attribute rule-based routing mechanism for agents to do address verification.
-Prepaid Application Virtualization - Developed message processing framework for developing applications backed by IBM Websphere MQ message processing system

### Summer Intern @ IIT Bombay
Jan 2005 – Jan 2005
Developed rendering engine for ADA Labs Bangalore Flight Training Simulator


## Education
### MS in Computer Science
UC Santa Barbara

### BTech in Information Technology
Vellore Institute of Technology

### Modern School


## Contact & Social
- LinkedIn: https://linkedin.com/in/puneetl
- Portfolio: http://www.cs.ucsb.edu/~puneet
- Portfolio: https://www.ohloh.net/accounts/puneetl
- GitHub: https://github.com/puneetlakhina

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Source: https://flows.cv/puneetlakhina
JSON Resume: https://flows.cv/puneetlakhina/resume.json
Last updated: 2026-04-12