# Puneet Sharma

> Principal Software Engineer at Meta

Location: Menlo Park, California, United States
Profile: https://flows.cv/puneetsharma

Area tech lead for Ads Serving Infrastructure. Build and maintain some of the largest and most sophisticated services at Meta responsible for personalizing ads for all monetized surfaces.

Skills: Ads personalization, large-scale recommendation systems, distributed systems, applied machine learning, privacy-preserving ML.

## Work Experience
### Principal Software Engineer @ Meta
Jan 2016 – Present | Menlo Park, CA
2024-: Ads retrieval modernization using state-of-the-art ML and GPU inference  
2022-2024: Ads privacy: purposeful data use, privacy-preserving ML, ads data strategy (GDPR, DMA, ATT, consent revocation)
2020-2022: Ads serving re-architecture to scale inference and data
2018-2020: Ads serving efficiency and reliability 
2016-2018: Ads billing and attribution infrastructure

### Senior Staff Software Engineer @ Synopsys
Jan 2013 – Jan 2016 | Sunnyvale
Post-route optimization: developed high-performance core modules in C++ that manipulate large (100M-node) graphs.

### Technical Team Lead, Design Tools & Methodology @ Freescale Semiconductor
Jan 2007 – Jan 2013 | Austin, TX

### Principal Engineer @ Blaze DFM, Inc.
Jan 2005 – Jan 2006 | Sunnyvale, CA
- Employee #5 of what grew to be 50+ employee company with $16MM raised
- Company's main product, a power optimization software, is based on my Ph.D. research
- Developed key optimization engine in C++ using convex optimization methods.  Also developed parsers, UI, documentation, etc.
- Engaged in customer evaluations including preparing marketing material, collecting requirements, and offsite/onsite evaluations.

### Co-Founder @ PhoneShare
Jan 2004 – Jan 2004 | San Diego, California, United States
VoIP application to extend telephone land lines to internet-connected computers anywhere in the world!

- Tackled challenges relevant to VoIP and firewalls & security. Developed prototype for demos.
- Engaged with VCs and prospective partners.
- Technology patented internationally by UCSD and licensed from them.  Covered by MIT technology review.


## Education
### Ph.D. in Computer Engineering
UC San Diego

### B.Tech. in Computer Science and Engineering
Indian Institute of Technology, Delhi

### Delhi Public School - R. K. Puram


## Contact & Social
- LinkedIn: https://linkedin.com/in/puneets
- Portfolio: http://sharma.heroku.com

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Source: https://flows.cv/puneetsharma
JSON Resume: https://flows.cv/puneetsharma/resume.json
Last updated: 2026-04-12