• Leading the design for Acelab’s AI-powered Materials Hub, connecting 10K+ architects and 8K+ manufacturers, streamlining material discovery across 100K+ products.

• Develop scalable, data-driven workflows and design systems that simplified complex building-product data into clear, intuitive interfaces.

• Launch Pro features during Series A, improving onboarding and adoption among key architecture firms and accelerating product-led growth.

• Partner with product, data, and engineering to define roadmap priorities, ship high-impact AI tools, and deliver consistent, user-centric iterations at startup velocity.

• Architected an end-to-end mobile transformation leveraging data-informed UX; increased page views by 15% and accelerated user engagement through iterative rapid prototyping.

• Spearheaded strategic website redesign in Figma, focusing on user needs and leveraging insights from user testing to boost conversion rates by 15% and cut drop-offs by 25%.

• Championed an omnichannel brand system unifying digital and print touchpoints; fortified brand equity and visual continuity across web, marketing collateral, and physical channels.

• Directed high-velocity growth initiatives, executing timely web updates and designing annual impact reports that translated complex milestones into actionable executive insights.

• Designed and launched a new geometry upload workflow, improving usability and boosting user engagement by 25% post-launch through streamlined interaction design and flow optimization.

• Led end-to-end design for Vitras.ai, an AI-driven platform delivering architectural insights, transforming complex performance data into intuitive, actionable visual experiences.

• Drove feature innovation through continuous user research and testing, translating feedback into design iterations that achieved a 50% increase in user satisfaction and product retention.

• Built and scaled a cross-platform design system, ensuring visual and functional consistency, accelerating design-to-dev handoffs, and enabling cohesive brand experience across tools.

My role at ADA IQ, in collaboration with Center for Design at Northeastern, got extended as a User Experience Designer I reworked designs based on user feedback, resulting in a 20% increase in usability.

I also conducted user testing sessions to ensure timely development of the ALPHA prototype, collaborating with cross-functional teams to implement user-centered design principles.

• Led end-to-end design of PUMA’s sales management platform, improving team efficiency and achieving a 95% user satisfaction rate through research-driven, iterative design.

• Designed and prototyped 30+ high-fidelity, responsive screens in dark and light modes, incorporating continuous user feedback to enhance usability and visual coherence.

• Transformed raw sales data into a visually structured analytics dashboard, designing a GUI in WordPress that simplified performance tracking and surfaced key success metrics.

• Defined and designed MVP features that expanded the app’s scope from concept to launch, driving a 15% increase in user engagement and 20% faster onboarding during pilot testing.

• Led user research and competitive market analysis to define product OKRs and brand strategy, aligning design goals with measurable business outcomes and improving feature adoption by 25%.

• Built a modular mobile design system and conducted weekly design reviews with cross-functional teams, ensuring brand consistency, accessibility, and scalable execution across new product features.