# Purti Hardikar > 👩‍💻 Product Designer @Acelab | AI & Platform UX | Scalable Products | Design Systems Location: Sunnyvale, California, United States Profile: https://flows.cv/purti Hi, I am Purti, a product designer driven by fulfillment — both by name and by nature. With 4+ years of multi-disciplinary design experience, I’ve learned my favorite metric for success is when users say, “That was easy.” As Lead Designer at Acelab, I oversee Materials Hub, an enterprise platform for 10K+ architects and building-product manufacturers. I specialize in turning complex enterprise-scale data into clear, intuitive, and scalable interfaces, enabling seamless discovery-to-specification workflows. I design UX for AI-powered search and recommendation engines that facilitate product discovery. Partnering closely with product, data, and engineering, I help shape the product roadmap, drive fast, high-impact iterations, and ensure that every design decision aligns with both user and business goals that supported Acelab’s Series A expansion. My background in architecture and human-centred design, bring structure and empathy together to transform complexity into clarity and craft experiences that balance precision, emotion, and impact. To me, great design turns constraints into opportunities — a balance of creativity, clarity, and empathy that makes every experience feel fulfilling. Focus areas: • Designing AI-driven, data-heavy product ecosystems in enterprise products • Building cohesive design systems that unify experience and accelerate delivery • Driving end-to-end product thinking through research, experimentation, and iteration • Bridging disciplines to align design, data, and business strategy ✉ Connect with me to design a future that balances innovation, sustainability, and fulfillment. ## Work Experience ### Product Designer @ Acelab Jan 2025 – Present | Sunnyvale, California, United States • Leading the design for Acelab’s AI-powered Materials Hub, connecting 10K+ architects and 8K+ manufacturers, streamlining material discovery across 100K+ products. • Develop scalable, data-driven workflows and design systems that simplified complex building-product data into clear, intuitive interfaces. • Launch Pro features during Series A, improving onboarding and adoption among key architecture firms and accelerating product-led growth. • Partner with product, data, and engineering to define roadmap priorities, ship high-impact AI tools, and deliver consistent, user-centric iterations at startup velocity. ### User Experience Designer @ Project Stree Jan 2022 – Present | United States • Architected an end-to-end mobile transformation leveraging data-informed UX; increased page views by 15% and accelerated user engagement through iterative rapid prototyping. • Spearheaded strategic website redesign in Figma, focusing on user needs and leveraging insights from user testing to boost conversion rates by 15% and cut drop-offs by 25%. • Championed an omnichannel brand system unifying digital and print touchpoints; fortified brand equity and visual continuity across web, marketing collateral, and physical channels. • Directed high-velocity growth initiatives, executing timely web updates and designing annual impact reports that translated complex milestones into actionable executive insights. ### User Experience Designer @ cove.tool Jan 2023 – Jan 2025 | Atlanta, Georgia, United States • Designed and launched a new geometry upload workflow, improving usability and boosting user engagement by 25% post-launch through streamlined interaction design and flow optimization. • Led end-to-end design for Vitras.ai, an AI-driven platform delivering architectural insights, transforming complex performance data into intuitive, actionable visual experiences. • Drove feature innovation through continuous user research and testing, translating feedback into design iterations that achieved a 50% increase in user satisfaction and product retention. • Built and scaled a cross-platform design system, ensuring visual and functional consistency, accelerating design-to-dev handoffs, and enabling cohesive brand experience across tools. ### User Experience Designer @ Ada IQ Jan 2022 – Jan 2023 | Boston, Massachusetts, United States My role at ADA IQ, in collaboration with Center for Design at Northeastern, got extended as a User Experience Designer I reworked designs based on user feedback, resulting in a 20% increase in usability. I also conducted user testing sessions to ensure timely development of the ALPHA prototype, collaborating with cross-functional teams to implement user-centered design principles. ### User Experience Design Intern @ Ada IQ Jan 2022 – Jan 2022 | Boston, Massachusetts, United States • Led end-to-end design of PUMA’s sales management platform, improving team efficiency and achieving a 95% user satisfaction rate through research-driven, iterative design. • Designed and prototyped 30+ high-fidelity, responsive screens in dark and light modes, incorporating continuous user feedback to enhance usability and visual coherence. • Transformed raw sales data into a visually structured analytics dashboard, designing a GUI in WordPress that simplified performance tracking and surfaced key success metrics. ### User Experience Design Intern @ UMass Chan Medical School Jan 2022 – Jan 2023 | Worcester County, Massachusetts, United States • Defined and designed MVP features that expanded the app’s scope from concept to launch, driving a 15% increase in user engagement and 20% faster onboarding during pilot testing. • Led user research and competitive market analysis to define product OKRs and brand strategy, aligning design goals with measurable business outcomes and improving feature adoption by 25%. • Built a modular mobile design system and conducted weekly design reviews with cross-functional teams, ensuring brand consistency, accessibility, and scalable execution across new product features. ### User Experience Designer @ Scout Jan 2022 – Jan 2022 | Boston, Massachusetts, United States ### UX Design Specialist @ Aspiring Product Managers Club @ Northeastern University Jan 2022 – Jan 2022 | Boston, Massachusetts, United States ### Graduate Research Assistant @ College of Arts, Media and Design (CAMD) at Northeastern University Jan 2021 – Jan 2022 | Boston, Massachusetts, United States ### Architectural Designer @ SMW Architects Jan 2019 – Jan 2021 | Mumbai Area, India ## Education ### Master of Science - MS in Human Computer Interaction Northeastern University ### Bachelor of Architecture - BArch in Architecture University of Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/purti-hardikar - Website: https://purtih.framer.website/ - Website: https://www.instagram.com/the.design.brewery/?hl=en --- Source: https://flows.cv/purti JSON Resume: https://flows.cv/purti/resume.json Last updated: 2026-02-23