Defining how creators engage with generative AI by designing frameworks that balance scalability and monetization. Accelerating premium adoption while strengthening Firefly’s position in the creative ecosystem.

• GenAI Monetization for Adobe Express: Pioneered monetization UX for Adobe’s GenAI features, defining how creativity meets premium value.

• Power of the Premium Hub: A personalized space for trialists and subscribers to discover new premium features, deepen engagement, and boost retention.

• Scaling Creativity for Teams: Designed the UX for Adobe Express’s Teams plan in-app, making it easy for businesses and groups to collaborate, manage licenses, and create together.

• Mentorship & Leadership: Guided a team of six designers, driving strategic vision through weekly critiques.

• Monetization for Firefly features: Designed monetization workflows for generative AI features in Adobe Express, enabling seamless user adoption from free to paid.

• Cross-Functional Execution: Led the launch of Adobe Express Teams, simplifying a complex upgrade flow across seven teams.

• Operational Impact: Developed strategic frameworks like modular monetization components to enhance efficiency.

• Creating new features and journeys that will enhance the value of premium membership

• Increasing engagement and retention by improving the discovery of existing content and features

• Strategize and implement new methods to impact revenue streams

• Growing our premium user community

• Staying true to the motto of learn while you teach, assisted in the class of Visual Interaction Design to take students through the fundamentals of Design and Design Thinking.

• Helped with class assignment critiques and final projects of students.