# Purva Takkar > Staff Designer | AI, Growth & Vision Location: San Francisco, California, United States Profile: https://flows.cv/purvatakkar Designing for delight—driven by data, research, and business goals. From graphic design roots to GenAI product design experiments, I craft experiences that make users feel seen and stick around. Currently growing paid user love at Adobe Express. Big fan of tiny moments, bold ideas, and chai-fueled brainstorming. ## Work Experience ### Founding Growth Designer | Adobe Firefly @ Adobe Jan 2025 – Present | San Francisco Bay Area Defining how creators engage with generative AI by designing frameworks that balance scalability and monetization. Accelerating premium adoption while strengthening Firefly’s position in the creative ecosystem. ### Staff Growth Designer | Adobe Express @ Adobe Jan 2025 – Jan 2025 | San Francisco Bay Area • GenAI Monetization for Adobe Express: Pioneered monetization UX for Adobe’s GenAI features, defining how creativity meets premium value. • Power of the Premium Hub: A personalized space for trialists and subscribers to discover new premium features, deepen engagement, and boost retention. • Scaling Creativity for Teams: Designed the UX for Adobe Express’s Teams plan in-app, making it easy for businesses and groups to collaborate, manage licenses, and create together. ### Senior Growth Designer @ Adobe Jan 2023 – Jan 2025 • Mentorship & Leadership: Guided a team of six designers, driving strategic vision through weekly critiques. • Monetization for Firefly features: Designed monetization workflows for generative AI features in Adobe Express, enabling seamless user adoption from free to paid. • Cross-Functional Execution: Led the launch of Adobe Express Teams, simplifying a complex upgrade flow across seven teams. • Operational Impact: Developed strategic frameworks like modular monetization components to enhance efficiency. ### Growth Designer @ Adobe Jan 2021 – Jan 2023 • Creating new features and journeys that will enhance the value of premium membership • Increasing engagement and retention by improving the discovery of existing content and features • Strategize and implement new methods to impact revenue streams • Growing our premium user community ### Teaching Assistant @ California College of the Arts Jan 2019 – Jan 2020 | San Francisco Bay Area • Staying true to the motto of learn while you teach, assisted in the class of Visual Interaction Design to take students through the fundamentals of Design and Design Thinking. • Helped with class assignment critiques and final projects of students. ### Design Consultant @ Ogilvy Jan 2019 – Jan 2019 | Gurgaon, India Key Clients: UNICEF, Mother Diary, Ayushman Bharat and HomeCredit. • Meaningful work for UNICEF in India on Domestic Violence. • Ideating the campaign strategy, direction, implementation and taking it digital for maximum reach and impact. • Designed digital guidelines for the brand Home Credit with country wide implementation across all digital platforms. ### Creative Team Lead @ Zeno Group Jan 2018 – Jan 2019 | Gurgaon, India Key Clients: Netflix, Avon, Motorola, Fabindia, Intel, Levi's, Under Armor, Nike, Kia and Baidu. • Helped develop the Zeno APAC Creative Hub team. Led the Zeno India Design team. • Managed design-led projects to come up with creative communication routes for brands and collaborated with several teams to execute digital campaigns. • Increased organic brand conversations and advocacy for Netflix in India and Philippines by leading the year long project "Stream Team". • Award-winning work for the Avon CSR initiative “Pay Attention” to spread awareness about Breast Cancer to impact even the remotest of Indian villages. ### Senior Visualizer @ Zeno Group Jan 2017 – Jan 2018 | India ### Visual Designer @ Zeno Group Jan 2015 – Jan 2017 | Gurgaon, India ### Junior Graphic Designer @ FoxyMoron Jan 2015 – Jan 2015 Key Clients: Motorola, Philips, Puffin books, McVitie's and Jim Beam. • Collaborated with teams to work on Social media Strategy and Visual Designs for brands • Created communication collateral to launch Motorola phones in India. ### Designer @ Creative Marketing Fix Jan 2013 – Jan 2014 • Designed communication for small businesses. Crafted key visuals for brands like Kylin, FoodTalkIndia and Ridhi Mehra. ## Education ### Masters in Design in Interaction Design California College of the Arts Jan 2019 – Jan 2020 ### Post Graduate Program in Digital Marketing and Communication MICA | The School of Ideas Jan 2017 – Jan 2017 ### Bachelor’s Degree in Graphic Communications Pearl Academy Jan 2011 – Jan 2015 ### High School Loreto Convent Jan 1998 – Jan 2011 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/purvatakkar - Website: medium.com/@purva.takkar --- Source: https://flows.cv/purvatakkar JSON Resume: https://flows.cv/purvatakkar/resume.json Last updated: 2026-04-07