# Purva Tatiya > UX/UI Designer | AI-Native Product Design | Human-Centered Experiences | Accessibility & Data-Driven Innovation | Turning Complex Systems into Intuitive Digital Products Location: New York City Metropolitan Area, United States Profile: https://flows.cv/purvatatiya I’m a UX/UI Designer with 3+ years of experience designing data-driven and AI-enabled digital products. My work focuses on translating complex systems—like analytics dashboards, AI-powered platforms, and behavioral data tools—into intuitive, accessible, and scalable user experiences. Currently at EduTrend, I design product experiences that help educators understand behavioral data through structured dashboards and visual insights, enabling faster decision-making and better intervention strategies. Previously, I’ve worked across B2B, B2C, and SaaS environments, including building an AI-powered innovation platform and redesigning high-conversion web experiences that significantly improved performance and accessibility. My approach to design is research-driven and collaborative. I enjoy working closely with product managers, engineers, and AI teams to turn insights into measurable product outcomes—whether that’s improving usability, reducing iteration cycles, or increasing engagement. I’m particularly interested in the future of AI-native interfaces, human-AI interaction, and immersive digital experiences. I enjoy designing systems where intelligence, usability, and human-centered thinking come together. Portfolio: https://purvatatiyadesigns.framer.website/ ## Work Experience ### Product Designer @ EduTrend Jan 2026 – Present | New York, NY • Reduced behavioral data synthesis time by 40% by transforming manual ABC and interval tracking into an intuitive, filterable analytics dashboard. • Designed scalable dashboard architecture with dynamic classroom filtering, increasing usability for multi-student monitoring and improving scalability by 3x. • Implemented role-based access and interaction tracking aligned with HIPAA standards, enhancing data security and reducing compliance risks. • Delivered high-fidelity, developer-ready Figma prototypes aligned with React Native components, reducing design-to-development iterations by 30%. • Improved decision-making efficiency by visualizing behavioral trends, baseline metrics, and intervention tracking for educators. ### Product Design Intern @ Meta Jan 2025 – Jan 2025 | United States • Designed an AI-driven adaptive companion using GPT-based systems and behavioral modeling for immersive environments. • Created dynamic, personality-driven interaction flows to simulate emotional intelligence in VR/AR contexts. • Improved user satisfaction to 4.7/5 through iterative testing and performance optimization. • Defined interaction patterns for conversational UI and adaptive feedback loops. ### UX Design Intern @ Wix Jan 2025 – Jan 2025 | New York, United States • Led end-to-end redesign of a creative studio website using Wix Studio, reducing page load time from 5.0s to 1.5s. • Improved user conversion by simplifying navigation and reducing key user journeys from 10 steps to 4. • Conducted usability testing, heuristic evaluations, and A/B testing to optimize user flows and increase engagement. • Increased form completion rates by 60% by optimizing landing-to-form funnel experiences. • Enhanced accessibility by implementing WCAG 2.1 AA standards, improving Lighthouse scores from 75 to 95+. • Collaborated with stakeholders to integrate trust signals and conversion-focused messaging, increasing qualified inquiries by 32%. ### UX/UI Designer @ Catalyzing Innovation Jan 2024 – Jan 2025 | New York, NY • Led UX strategy and design for "Catalyzer," an AI-powered B2B innovation platform, improving usability of complex AI workflows. • Designed 20+ high-fidelity screens and defined 5+ core user journeys for MVP delivery. • Conducted user research including stakeholder interviews, usability testing, and competitive analysis to inform product decisions. • Synthesized research insights into personas, JTBD frameworks, and product requirements to guide feature prioritization. • Collaborated with AI/ML teams to translate technical capabilities into intuitive user interactions. • Reduced post-launch usability issues and bugs by 30% through iterative testing and validation. ### UI/UX Designer @ Liftup Technologies Jan 2023 – Jan 2024 | Pune District • Designed and delivered 200+ high-fidelity screens across multiple product features in an agile environment. • Built and maintained a scalable design system with 45+ reusable components and design tokens, reducing UI inconsistencies by 80%. • Improved development efficiency by aligning design outputs with engineering workflows and reusable components. • Conducted user research with 20+ participants, identifying key onboarding pain points and improving user activation. • Facilitated design reviews and collaborated closely with cross-functional teams to iterate on user feedback. • Enhanced user experience through improved onboarding flows, interaction design, and responsive layouts. ## Education ### Master's degree in UI/UX Design and Development New York Institute of Technology ### Bachelor of Technology - BTech in Computer Science COEP Technological University ### Diploma of Education in UI/UX Edit Institute ### High School Diploma in Computer Science MIT POLYTECHNIC pune ### Ssc Vidya prathistha vinod kumar gujar bal vikas mandir ## Contact & Social - LinkedIn: https://linkedin.com/in/purva-tatiya- - Portfolio: https://purvatatiyadesigns.framer.website/ --- Source: https://flows.cv/purvatatiya JSON Resume: https://flows.cv/purvatatiya/resume.json Last updated: 2026-04-13