# Purvi Sanghavi > AI Product Design | UX/UI Designer | User Interface | User Experience | Product Designer | Background in Fashion & Graphic Design/Animation Location: San Francisco Bay Area, United States Profile: https://flows.cv/purvisanghavi UX/UI designer with a deliberate focus on user empathy and creating human-centered products by applying UX best practices. My experience as a fashion designer, apparel developer and a graphic designer gives me a unique advantage of understanding user requirements and delivering them aesthetically. Whether it is designing fashion that boosted end user confidence, or designing solutions towards specific problems, I always desire to create designs that make a positive impact on the consumer. My design thinking aesthetic is holistic with a focus on flexibility and growth, which is thoughtfully applied to every user experience design project I have planned and executed, be it for a startup or for any companies/clients. I look forward to working as a UX / UI designer leveraging experience-honed design aesthetics on interesting phone and web apps. Design Skills: ● Versatile design creative with experience in UX/UI design, fashion, graphic/3D design & multimedia animation. ● Proficient in UX design, UX research, HCI, user-centered design principles and methodologies, product development (app & web), design sprint. ● Adaptive & adept in visual UI design with thorough accessibility check, following design systems & style guides appropriate to product & brand requirements. ● Solid understanding of product development (user research, user flows, information architecture, wireframes, prototyping & hi fi mockups). Tools: ● Proficient in Figma, Sketch, Miro, Marvel & Creative Cloud suites such as Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign. Soft Skills: ● Experienced & Skilled in cross-functional team collaborations ● Ability to present complex ideas in a clear & concise manner ● Aptitude for quickly grasping new technologies, self-motivated & avid learner. ## Work Experience ### Product Designer @ Purvi Sanghavi Jan 2023 – Present | San Francisco Bay Area Current Project: TripMate AI UX Designer (Contract) SaaS, TravelTech Mar 2025 – Present ● Designed and prototyped an AI Travel Assistant that helps users plan personalized itineraries, discover destinations, and manage bookings through natural conversations. ● Built and tested the prototype in Jupyter Notebook, integrating real-time suggestions and voice interaction for an intuitive, conversational experience. ● Focused on end-to-end UX—from research and journey mapping to visual design and usability testing—to ensure seamless trip planning and user delight. ### UX/UI Designer @ Kaboo Jan 2023 – Jan 2023 | United States Kaboo is building a secure, kid-friendly, gamified mailing platform that helps globally dispersed families stay connected. As an asynchronous communication tool, Kaboo replaces traditional mail with a safer, more accessible digital experience. ● Designed a secure onboarding experience for primary and sub-accounts, making it easy for families to connect across borders. ● Created a kid-safe dashboard experience, enabling children to exchange digital cards with loved ones in a protected environment. ● Led a strategic redesign of web information architecture to streamline user flows and reduce friction. ● Conducted competitive analysis and accessibility audits, resulting in improved UX and a 95% user satisfaction score. ●Improved accessibility and trust by ensuring WCAG-aligned experiences across key screens. ● Delivered real business impact: • 292,830+ miles of global digital deliveries • $2,426 saved in mailing costs, reinforcing user preference for Kaboo over traditional post ### UI/UX Designer @ UX/UI Designer Jan 2022 – Jan 2023 | United States SpeedBikes | Ecommerce Website A company sells bikes on their mobile-web experience. They need to enhance their browsing and checkout experience to greatly improve their product’s usability. The business goal is to improve the conversion from browse to completion of checkout to increase revenue on the product’s mobile-web experience. ● Designed web interfaces from concept to production, developed brand ideas and conceptualized new web tools for bike buying consumers all with the purpose of creating a friendly consumer web experience and improving conversions. ● Created a project plan to stay organized and keep a track of the project, given the time constraints of 90 hours in total. ● Studied industry leaders to learn more about how they are addressing the similar problem. ● Conducted user surveys and gathered quantitative data to further learn more about the users preferences and choices. ● Designed and developed key features like guest checkout, comprehensive bike comparisons and continue shopping to maximize shopping experience and improve conversion rate from browse to completion of checkout to increase revenue on the product’s mobile-web experience. ### UI/UX Designer @ UX/UI Designer Jan 2023 – Jan 2023 | United States GramCity | Mobile App ( Design Sprint - 5 days - March 2023) GramCity, a photo editing app, wants to add a feature that helps people find the most Instagram-able locations to take a photo in any city. In order to quickly determine and provide the best user experience for this feature, we decided to run a design sprint to build and evaluate the design prototype. ● Followed the Google Ventures Design Sprint method to create a MVP that can test this new feature which allows users to quickly find Instagram-able locations with great photo-ops with location information and directions before it launches. ● Researching and analyzing competitive landscape ● Produced wireframes, interactive prototypes and hi-fidelity visual designs ● Created a systematic approach like sketching crazy 8’s and creating a storyboard to quickly come up with the solution in order to deliver assets in the given time frame. ● Conducted moderate usability testing ### UI/UX Designer @ UX/UI Designer Jan 2022 – Jan 2023 | United States MealSquare | Mobile App Meal Square motivates users to have a healthy lifestyle with minimal efforts. It assists users in planning, shopping and cooking healthy and well-balanced meals. ● Successfully designed and developed mobile app interfaces from concept to production. ● Followed a 5-stage Design Thinking model to find a solution. ● Conducted user interviews, personas and analyzed competitive landscape ● Designed information architecture & produced wireframes, interactive prototypes and hi-fidelity visual designs ● Conducted guerilla and moderate usability testing ### Product Design Associate @ WCN Group Jan 2020 – Jan 2022 | Alameda ● Partner with the Design Director to make sure all the designs are developed as design intended. ● Accountable for timely adherence of all program WIP dates to ensure production is on track to meet deadlines and WIP information is current. ● Collaborated with designers to develop and refine digital product experiences. ● Delivered tailored design systems for B2B and B2C platforms, improving design consistency and usability. ● Translated user feedback into design enhancements that met business KPIs and improved engagement. ### Product Design Associate @ VIDA & Co. Jan 2019 – Jan 2019 | San Francisco, California ● Managed the product life cycle with cross functional partners, design and planning while reporting to COO. ● Implemented UI design changes to enhance accessibility and navigation through layout and color scheme changes which reduced user error by 25%. ## Education ### AI Product Design Certificate in Industrial and Product Design Elvtr ### UI/UX Design Career Track Springboard ### Parsons School of Design - The New School ### Multimedia Animation and Graphic Design Berkeley City College ### Advance Fashion Designing & Computerized Fashion Designing in Fashion/Apparel Design IITC ### Diploma in Fashion Designing in Fashion/Apparel Design IITC ### Bachelor of Commerce - BCom in Business/Commerce, General University of Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/purvisanghavi --- Source: https://flows.cv/purvisanghavi JSON Resume: https://flows.cv/purvisanghavi/resume.json Last updated: 2026-04-13