• Built AI-native product concepts through rapid functional prototyping (Cursor, Lovable, v0)

• Experimented with UX patterns (personalized generation, proactive feeds, collaborative canvases) using OpenAI API

• Owned end-to-end design for file ingestion, project initialization, and motion workflows in a WebGL-based simulation platform

• Designed error handling to surface issues earlier and reduce setup friction

• Partnered with physicists, and engineers to deliver expert-grade yet usable tools

• Defined core design patterns (cards, alerts, project layout refresh, 3D interactions), establishing UX foundations for scale

• Segment (founded in 2011) was acquired by Twilio for $3B

• Designed customer engagement analytics dashboards (Twilio platform), translating complex data into intuitive insights.

• Partnered with PMs and engineers to align stakeholders, build process structure, and accelerate delivery.

• Designed core experiences across data ingestion, schema, transformation, and observability

• Led a 0→1 no-code data ingestion product, increasing self-serve activation from 20% to 30% (50% relative lift)

• Drove user research and journey mapping for data implementation, translating insights into platform-level improvements.

• Led design for data observability tools that improved trust and debuggability for enterprise customers

• Contributed to and scaled the design system.

• Mentored designers, cultivating team maturity and improving collaboration with XFN partners

• Led and designed Marketing Website Design System from the ground up as the sole designer in collaboration with 3 engineers. We defined and shipped the grid system, responsive layouts, components, design patterns, page templates, and themes.

• Led and designed information architecture for a content management system using Contentful in collaboration with engineering team and marketing stakeholders.