1. Led an end-to-end redesign of 80% of web and mobile experience for 2M+users, improving search and core feature exploration with user-generated content.

2.Designed and shipped complex multi-role product flows across AI chat,discovery feeds, map interactions, and hotel booking—managing multiple states and multi-scenario paths involving UGC, curated content, AI logic, and third-party APIs.

3. Built and maintained scalable design systems + component libraries to ensure consistency, reduce engineering ambiguity, and support rapid iteration.

Collaborated with AI experts, company founders, and developers to create holistic design solutions that address business and user requirements.

Managed end to end user experience, from initial research through to the first launch as a sole designer in the team.

Guided developers and AI specialists to complete the development roadmap, refine the app’s features through user feedback from usability tests.

Designed company website, web banner and social media posts targeting specific customer values and achieving business objectives, resulting in a 10 % increase in user engagament.

Transformed user research and design ideas into interactive prototypes and wireframes, resulting in securing investor buy-in by showcasing the product’s potential and usability.

Developed and iterated design components within the design system to maintain consistency and enhance scalability.

Developed a comprehensive suite of wireframes, spanning from sketches to detailed high-fidelity designs, to elevate the user experience on our e-commerce platform across both web and mobile platforms.

Designed and implemented a promotional email template and a “new in” notification system for website and email alerts for new products, leading to a 5% increase in conversion rates due to enhanced email engagement.

Developed various print and digital design materials, including posters, brochures, web graphics, and event invitations, to support and promote student social events across the campus.

Improved design themes and graphics, adhering to style and formatting standards for marketing and sales presentations, as well as corporate websites.

Created logos, magazine layouts, and social media content to align with client and marketing goals.

Produced a collection of illustrations that were showcased on both website and magazine platforms.

Worked closely with senior designers and in-house photographers on the production of photo and video shoots.