# Qingzhou Ma > Product/UX Designer | Previously @ Rubrik & TikTok, M.S. from UMich Location: United States, United States Profile: https://flows.cv/qingzhouma Currently at UMich and previously with Rubrik and TikTok, I design for impactful and joyful experiences. I specialize in solving complex problems and improving user task efficiency. As a natural communicator and team player, I can’t wait to share my cheerful vibe with you! ## Work Experience ### UX Designer @ FocusKPI, Inc. Jan 2024 – Present | San Jose, California, United States - Led a 0 to 1 design of an AI fintech product and its customer-facing landing page, enabling accountants to smartly categorize transactions with 5x efficiency - Established a complete design system in Figma and brand identity such as logo, color, and typography, based on competitor analysis and client input - Utilized design strategies to cultivate trust and comprehension of AI, evaluating design alternatives in collaboration with the engineers through rapid iterations ### Product Designer @ Rubrik Jan 2024 – Jan 2024 | Palo Alto, California, United States - Led an end-to-end design process of a B2B SaaS platform for 300+ Customer Support engineers to troubleshoot customers’ backend jobs 73% faster - Initiated 5 stakeholder discussions with product managers and end-users to define the ambiguous scope, resulting in a clear project roadmap - Formulated user-centered designs by exploring 100+ alternatives in user flows, information architecture, wireframes, and high-fidelity prototypes based on user feedback, achieving 87% user satisfaction - Crafted reusable data visualization UI components for Rubrik’s design system using Figma, improving design consistency - Collaborated closely with engineers and design system team to define technical constraints and quickly gain domain expertise of a complex system, reducing handoff time by 13%- ### Product Designer (Sponsored Project) @ General Motors Jan 2024 – Jan 2024 | Ann Arbor, Michigan, United States - Led mobile and HMI design for Chevrolet Trax’s Dog Mode, incorporating emotional and accessible design principles and became the Gold Winner at the New York Product Design Awards and the Silver Winner at the Titan Innovation Awards ### Product Design Manager @ AiRPLAY Jan 2023 – Jan 2023 | Ann Arbor, Michigan, United States - Led the design and productization of an accessible AR game that uses projection to enable people with mobility disabilities to engage in sports - Led a team of 9 including UX design, entrepreneurship, and development members to complete 3 rounds of user tests and iterations ### Product Designer @ TikTok Jan 2023 – Jan 2023 | Shanghai, China - Participated in building the TikTok toB UX evaluation system from scratch and designed a UX evaluation platform to monitor merchants’ experience - Boosted metric confidence by 16% through an effort score upgrade, and improved analyzing efficiency by 67% through workflow optimization - Designed the UX evaluation platform that enhanced 33% data locating efficiency through information architecture rebuild and visual redesign - Communicated a product line's UX performance and helped the resolution of 100+ high-priority issues through UX evaluation reports ### UIUX Designer @ AdBees Digital Jan 2022 – Jan 2022 | Hong Kong SAR - Designed a promotional website for an art education program, increased 64% main brand traffic and 10,979 monthly visitors by brand visual redesign - Discovered unique product strengths through competitive analysis and active client communication, increased 108% partnerships and sponsorship - Identified the roadmap through collaboration with product managers, the marketing team, and engineers, which improved 20% development efficiency ### UX Designer and Researcher @ City University of Hong Kong Jan 2021 – Jan 2022 | Hong Kong SAR Worked at Laboratory of Empirical Research for Future Interfaces, City University of Hong Kong - Designed a novel modeling interaction utilizing the 3D features of foldable screens and published 2 papers at the Association for Computing Machinery - Led user research, including interviews, surveys, observations, and usability tests. Discovered inspiring user behaviors from qualitative and quantitative data analysis, which led the directions for design and technical iteration ### Graphic Designer @ City University of Hong Kong Jan 2020 – Jan 2022 | Hong Kong SAR Worked at the Global Engagement Office - Adopted visual design skills such as color, typography, layout, etc., and designed 120+ posters, illustrations and packages in Photoshop and Illustrator that increased 10,000 shares and 26,000 likes on Facebook ### Graphic Designer @ China Guardian Auctions Co., Ltd. Jan 2020 – Jan 2020 | Hong Kong SAR Graphic design for auction item display and catalog making, attended 2020 Autumn Auction and July Auction. Organize artworks from internationally famous artists such as Yayoi Kusama, Andy Warhol, Picasso, Ju Ming, Ting Yin-Yung etc. The Autumn auction sales reached 361 million HKD, breaking 3 world auction records. ### New Media Designer @ Shanghai Television Station Jan 2019 – Jan 2019 | Shanghai, China - Produced and updated promotion content on Apps and webpages for various target user groups, and organized and analyzed sales data. Sales of promoted products increased by 8% during the internship period. ## Education ### Master of Information Science in User Experience design and research University of Michigan ### Bachelor of Arts - BA in Creative Media City University of Hong Kong ## Contact & Social - LinkedIn: https://linkedin.com/in/cyanma --- Source: https://flows.cv/qingzhouma JSON Resume: https://flows.cv/qingzhouma/resume.json Last updated: 2026-04-13