Product:
Creative Center & Creative Assistant (https://ads.tiktok.com/business/creativecenter)
• Creative Assistant: Grown weekly active users from 0 to 23K. Developed Features including trend analysis, GenAI ability integration, multilanguage support, etc.
• Iterated Creative Center with multiple enhancements, growing weekly active users from 193K to 255K. Enhancements include integrating AI-powered ads analysis, web crawler prevention with WAF, UX improvements, etc.
Infrastructure:
• Designed and developed a keyword mining pipeline with Hive, Hadoop and Apache Kafka that powers Creative Insight and GenAI business. Extracted named entity from OCR/ASR of videos. Cluster center expressions using SentenceBert as embedding and vector database to perform KMeans. Developed automated evaluations on keyword quality with LLM.
• Designed and developed a low-code component library for agile development in Creative Assistant with Typescript, React and Lexical. Migrated from rich-text streaming protocol to card protocol, improving stability and flexibility for more application scenarios. It has 20+ components that support streaming, nesting, logging, etc.
