Executive leadership team member reporting to the CPO and CEO, responsible for driving the vision, strategy, and delivery of Thuma’s product design function. Shapes and executes the product roadmap with leaders across supply chain, merchandising, creative, marketing, and digital. Oversees a multidisciplinary team of 12 across industrial design, packaging, prototyping, and visualization to bring thoughtful products to market that align with brand and business goals.

Oversaw the core product team and engaged cross-functional teams to expand the brand’s product portfolio.

• Launched an expanded line of product offerings that contributed to 90% growth of business within three years

• Hired and built a multidisciplinary team comprised of industrial designers, packaging designers, prototypers, and photographers while managing a fast-growing portfolio; defined project timelines and allocated resources based on projected time-to-market

• Helped scale the business by implementing new frameworks and processes; replaced large batch product photography with 3D renderings to reduce operating time and costs while improving visual quality standards and consistency across digital channels

• Developed new systems and guidelines for creating brand and product differentiation; filed 13 design patents to protect IP and secure long-term customer loyalty

• Owned and delivered design pitch decks to internal stakeholders; rationalized and recommended strategic solutions to maintain and advance the company’s market positioning

As a senior member of the ID team, assumed a dynamic role with varied responsibilities during an early-stage growth period.

• Extended the core category offering; designed and launched two complementary products that boosted average order value by 35%

• Oversaw the entire process, from idea generation to concept and design development

• Helped conceptualize the first retail store design and layout that generated stakeholder support; contributed to board meeting presentations and scouted potential site locations in New York; NYC flagship store opened in July 2024

• Facilitated the move to and expansion of the Presidio HQ office; designed studio layout to accommodate increasing company headcount; established a dedicated photo studio and collaborative workspace

• Grew the team’s capacity by 200%; hired and led a full-time product photographer and contracted external vendors as needed

• Kicked off development of highly requested new products based on analyzed customer feedback

• Helped raise design quality standards within factory floors by educating manufacturing vendors

• Leveraged advanced photography and technical skills to support web and marketing activities

• Worked within a high-stakes environment, learning to manage expectations across internal and external stakeholders

Worked with an international team of multidisciplinary designers, strategists, engineers, and program managers to bring advanced consumer technology products to market.

• Led the design and development of a flagship consumer electronics product for a Fortune 100 client; worked remotely and onsite with teams of engineers in Europe and Asia; traveled overseas to participate in workshops and user research

• Designed the 4th generation of smart lock for Assa Abloy smart home brand August

• Contributed to designing various smartwatch products for targeted lifestyle demographics, such as an elderly smartwatch for Vodafone and a Galaxy Watch for Samsung; learned to design according to strict engineering guidelines and client specifications

• Collaborated on a molecular COVID-19 test device concept for Jonathan Rothberg’s startup, Detect; worked remotely during the pandemic to problem-solve in real-time

• Developed and leveraged advanced 3D modeling and rendering skills, helping to provide quality assets for client presentations; worked with overseas model shops to deliver high-fidelity design models

• Adapted to frequently changing timelines and requirements to deliver high-stakes client deliverables