# Quentin de Coster > Design Executive | Building & Scaling Iconic Brands Location: San Francisco, California, United States Profile: https://flows.cv/quentindecoster Currently at Thuma — leading a high-performing 12-person design team that has played a key role in doubling company revenue — driving initiatives spanning product, creative, marketing, digital, and retail to sustainably scale the brand. ## Work Experience ### Head of Product Design @ Thuma Jan 2025 – Present | San Francisco, California, United States Executive leadership team member reporting to the CPO and CEO, responsible for driving the vision, strategy, and delivery of Thuma’s product design function. Shapes and executes the product roadmap with leaders across supply chain, merchandising, creative, marketing, and digital. Oversees a multidisciplinary team of 12 across industrial design, packaging, prototyping, and visualization to bring thoughtful products to market that align with brand and business goals. ### Sr. Director of Product Design @ Thuma Jan 2023 – Jan 2025 | San Francisco, California, United States Oversaw the core product team and engaged cross-functional teams to expand the brand’s product portfolio. • Launched an expanded line of product offerings that contributed to 90% growth of business within three years • Hired and built a multidisciplinary team comprised of industrial designers, packaging designers, prototypers, and photographers while managing a fast-growing portfolio; defined project timelines and allocated resources based on projected time-to-market • Helped scale the business by implementing new frameworks and processes; replaced large batch product photography with 3D renderings to reduce operating time and costs while improving visual quality standards and consistency across digital channels • Developed new systems and guidelines for creating brand and product differentiation; filed 13 design patents to protect IP and secure long-term customer loyalty • Owned and delivered design pitch decks to internal stakeholders; rationalized and recommended strategic solutions to maintain and advance the company’s market positioning ### Lead Industrial Designer @ Thuma Jan 2022 – Jan 2023 | San Francisco, California, United States As a senior member of the ID team, assumed a dynamic role with varied responsibilities during an early-stage growth period. 
 • Extended the core category offering; designed and launched two complementary products that boosted average order value by 35% • Oversaw the entire process, from idea generation to concept and design development • Helped conceptualize the first retail store design and layout that generated stakeholder support; contributed to board meeting presentations and scouted potential site locations in New York; NYC flagship store opened in July 2024 • Facilitated the move to and expansion of the Presidio HQ office; designed studio layout to accommodate increasing company headcount; established a dedicated photo studio and collaborative workspace • Grew the team’s capacity by 200%; hired and led a full-time product photographer and contracted external vendors as needed ### Senior Industrial Designer @ Thuma Jan 2021 – Jan 2022 | San Francisco, California, United States • Kicked off development of highly requested new products based on analyzed customer feedback • Helped raise design quality standards within factory floors by educating manufacturing vendors • Leveraged advanced photography and technical skills to support web and marketing activities • Worked within a high-stakes environment, learning to manage expectations across internal and external stakeholders ### Senior Industrial Designer @ fuseproject Jan 2018 – Jan 2021 | San Francisco, California, United States Worked with an international team of multidisciplinary designers, strategists, engineers, and program managers to bring advanced consumer technology products to market. 
 • Led the design and development of a flagship consumer electronics product for a Fortune 100 client; worked remotely and onsite with teams of engineers in Europe and Asia; traveled overseas to participate in workshops and user research • Designed the 4th generation of smart lock for Assa Abloy smart home brand August • Contributed to designing various smartwatch products for targeted lifestyle demographics, such as an elderly smartwatch for Vodafone and a Galaxy Watch for Samsung; learned to design according to strict engineering guidelines and client specifications • Collaborated on a molecular COVID-19 test device concept for Jonathan Rothberg’s startup, Detect; worked remotely during the pandemic to problem-solve in real-time • Developed and leveraged advanced 3D modeling and rendering skills, helping to provide quality assets for client presentations; worked with overseas model shops to deliver high-fidelity design models • Adapted to frequently changing timelines and requirements to deliver high-stakes client deliverables ### Industrial Design Intern @ fuseproject Jan 2017 – Jan 2018 | San Francisco, California, United States Relocated to the San Francisco Bay Area after receiving sponsorship from Fuseproject. 
 • Worked on a series of TV concept projects for Samsung; learned to collaborate closely with program managers and work effectively as a contributing team member • Participated in category-redefining concept projects for leading clients such as L’Oréal and Tiffany & Co. • Worked on packaging design solutions for Nestlé and global spirits producer Diageo ### Industrial Design Consultant @ Quentin de Coster - Design Works Jan 2014 – Jan 2017 | Liège, Walloon Region, Belgium Maintained and diversified field knowledge and expertise by working with distinguished brands in diverse categories such as luxury & bespoke, home & houseware, and food & hospitality. 
• Designed an iconic citrus juicer for Dutch kitchenware brand Royal VKB; added to the permanent collection of the Art Institute of Chicago • Developed limited edition luxury goods for Maison Vervloet • Won the Ligne Roset Young Talent Competition; pendant light put into production by the French high-end furniture and accessory brand • Represented Sang-Hoon Degeimbre's culinary artistry for his Michelin-star restaurant L’air du Temps with the design-build of a permanent installation • Worked with Scandinavian home goods brand Audo on a plant container collection project • Invited by Pascale Mussard to work on collectible pieces concepts for Hermès’ Petit H division • Introduced to renowned Belgian chocolatier Pierre Marcolini; proposed design-forward creations as potential seasonal product offerings • Produced bespoke and exploratory design objects partnering with workshops in Europe; learned manufacturing techniques of different material categories such as glass, ceramic, and metal ### Co-Founder & Curator @ Dialogue Jan 2013 – Jan 2017 | Brussels Area, Belgium Partnered with national institutions and media to organize public exhibitions, workshops, and lectures that helped promote and advance the field of industrial design in Belgium. ### Industrial Design Intern @ Maison Vervloet Jan 2013 – Jan 2014 | Brussels Area, Belgium Studied brass craftsmanship and designed a collection of decorative hardware for the centenary Belgian company; learned to combine traditional methods with automated techniques. ## Education ### Master of Arts (MA) in Industrial Design La Cambre - École Nationale Supérieure des Arts Visuels ### Bachelor of Arts (BA) in Product Design & Interior Design Politecnico di Milano ### Bachelor of Arts (BA) in Industrial Design ESA Saint-Luc Liège ### High school Collège Saint-Roch Ferrières ## Contact & Social - LinkedIn: https://linkedin.com/in/quentindecoster - Website: http://www.quentindecoster.com --- Source: https://flows.cv/quentindecoster JSON Resume: https://flows.cv/quentindecoster/resume.json Last updated: 2026-04-05