• Developed campaign concepts and video assets for global brands including Disney, Netflix, Xbox, CVS, Gillette, and Coca Cola across digital, social, and TV

• Integrated generative AI tools into ideation and production workflows to explore concepts and improve creative efficiency

• Directed creative team to execute digital advertising strategies for 22 businesses, including cinemas, bowling alleys, indoor playgrounds, and restaurants.

• Led a complete website redesign, reducing online ticket purchase failure rates from 50% to 12%, boosting user experience and revenue.

• Implemented advanced digital capabilities for the marketing team, including tracking systems, analytics, with streamlined reporting directly to C-Suite.

• Developed brand guidelines to ensure consistency across marketing materials, driving operational efficiency and brand alignment.

• Managed the Blackout Bingo flagship game, overseeing brand development, advertising assets, and integrated campaigns across social, video, influencer, and digital platforms.

• Directed a global 10-person team and collaborated with external agencies to execute campaigns featuring top tier celebrities, driving brand visibility and engagement.

• Built scalable brand systems and workflows that boosted creative output, improved consistency, and optimized campaign performance using data-driven insights.

• Partnered cross-functionally with marketing, product, and analytics teams to align creative strategy with user acquisition goals.

• Mentored creative professionals across disciplines, fostering innovation and collaboration.

• Designed a social media campaign that increased click-through rates (CTR) by 20% year-over-year, driving user engagement and conversions.

• Created print collateral and standardized templates for client-facing brochures, ensuring consistent branding and messaging.

• Directed and produced a five-film social media series, managing scripting, shooting, and post-production to deliver high-quality content.

• Developed creative strategies and executed campaigns for clients such as History Channel, Ubisoft, and SoFi across social media, digital platforms, and print.

• Delivered a successful campaign for the Roots Film Series, driving audience engagement through impactful storytelling.