Led the end-to-end onboarding and transition from a one-time purchase to a membership model. Designed upgrade flows, value framing, and paywalls that successfully converted the existing hardware base into recurring subscribers.

Defined the "Oura Membership" concept, shifting the brand narrative from a hardware utility to an ongoing service providing continuous health insights and content.

Designed the churned-member journey, balancing data transparency with intentional friction to drive reactivation without compromising user trust.

Designed Oura’s first luxury collaboration with Gucci, creating a premium hardware and in-app experience that elevated the brand’s positioning in the high-end fashion and wellness space.

Designed Oura’s first Quarterly and Yearly Reviews, transforming raw health data into shareable, story-driven narratives that boosted social engagement and long-term reflection.

Concepted and shipped "Experiments," Oura’s first correlative feature, allowing users to A/B test habits (e.g., caffeine, alcohol) against their personal biometrics.

Designed and launched Oura’s first social features, enabling members to share progress and support loved ones, successfully reframing health tracking from a solitary task to a communal experience.

Orchestrated a multi-year transition of the mobile app from a "tracker" to a "holistic health companion," leading major UI/UX overhauls to improve accessibility, visual systems, and premium brand alignment.

Mentor multiple aspiring design students all around the world; to help them to successfully transition into their dream job.

Help students become proficient in UI/UX through 700+ hour expert-curated curriculum, which includes: an industry design project, and project-based deliverables.

Conduct weekly 30-minute checkins discussing questions, projects, and career advice.

Make a huge difference and impact on the individuals' future in design.

Design end-to-end COVID-19 solutions for hundreds of health clinics in order to support medical needs during the pandemic. This includes: Award Winning Telehealth, Zero Contact Waiting Room, and Vaccine Distribution.

Design a scalable Broadcast system that can send messages 10k+ patients at a time.

Significantly increase medical staffs' efficiency through the complete redesign of the platform's Settings.

Decrease engineering development time by implementing a robust design system with reusable components.

Increase company's empathy for customers by introducing user research, user interviews, and user personas.