•Investigated user experience through focus groups, creating user personas, conducting user interviews, and a/b testing.
•Created component-based design system where design elements are scalable, cohesive, and repeatable.
•Used success metrics to update designs in dashboard, mobile app, website, marketing campaigns, and internal products.
•Took designs from ideation and wireframing through to delivering production ready code in Wordpress, React, React Native, and Angular.
