# Rachael Hoak > Senior Product Designer Location: New York, New York, United States Profile: https://flows.cv/rachaelhoak I'm a product designer with a human-centered approach, using observation and research to solve complex problems. I work end-to-end, crafting solutions from strategy and concept through testing and into market fit. I foster collaborative environments where open design discussions thrive and every voice helps build impactful experiences. ## Work Experience ### Senior Product Designer @ HubSpot Jan 2023 – Present ### Senior Product Designer @ Bloomberg News Jan 2022 – Jan 2022 | New York City Metropolitan Area ### Senior Product Designer @ SevenFifty Jan 2019 – Jan 2022 | Greater New York City Area ### Product Designer @ Self Employed Jan 2018 – Jan 2019 | Greater New York City Area • Devise UX strategy for digital products and conduct research with interviews and usability testing. • Mockup user journeys, wireframes, and user interfaces in agile work environment. • Prototype designs with InVision or HTML/CSS/Javascript and test designs with clear success metrics. ### Product Designer / Developer @ Arivale Jan 2016 – Jan 2018 | Greater Seattle Area • Investigated user experience through focus groups, creating user personas, conducting user interviews, and a/b testing. • Created component-based design system where design elements are scalable, cohesive, and repeatable. • Used success metrics to update designs in dashboard, mobile app, website, marketing campaigns, and internal products. • Took designs from ideation and wireframing through to delivering production ready code in Wordpress, React, React Native, and Angular. ### Front-End Developer @ Concentric Health Experience Jan 2015 – Jan 2016 • Designed and developed impactful web pages and mobile presentations to support sales using HTML, CSS, and JavaScript. • Analyzed and improved UX to help craft a compelling visual narrative. • Managed projects to ensure successful delivery. ### Creative Developer / Front-end Developer @ Bloomingdale's Jan 2015 – Jan 2015 • Developed pixel-perfect, AJAX driven, interactive splash pages to highlight promotional products using HTML, CSS, JavaScript, Node.JS, and Grunt. • Coordinated with marketing and technical operations teams to bring my pages from concept through to deployment. ### Freelance Web Designer / Front-end Developer @ Self Employed Jan 2014 – Jan 2015 | Greater New York City Area • Discussed goals and target markets with clients to understand their requirements. • Developed designs to address clients needs, iterated with clients to finalize their designs, and Implemented designs with responsive HTML, CSS, and JavaScript. ### Graphic Designer / Presentation Designer @ Private Fund of Funds Jan 2013 – Jan 2014 | New York City • Maintained a library with over 135 sales presentations. Responsible for total quality control involving updating financials monthly, maintaining brand consistency, and transferring the final product to print. • Developed new methods for visualizing financial information used in presentations that have contributed to capturing investments of over $300 million dollars. • Skilled in stylizing a large volume of information while meeting impending deadlines and streamlining processes between every department to deliver the final product. ### Freelance Graphic Designer @ Self Employed Jan 2010 – Jan 2013 | Greater Seattle Area • Focused on the development of presentation material customized for the specific needs of startup clients. • Responsible for coordination of projects from start to finish—concept through printing. • Expertise in unique marketing strategies, full brand development, translation of complex concepts into accessible visual diagrams and copywriting. • Skilled collaborator, working with clients to develop company messaging and compelling narrative structures. ### Game Promoter @ Tenacious Games Jan 2007 – Jan 2008 | Greater Seattle Area • Responsible for managing 40 tournament events in 15 states. • Oversaw a team of 5 people to make each event a success. • Trained employees with new techniques to be more effective and ensure tournament attendee participation. • Acted as a liaison between company messaging and potential investors. ## Education ### Bachelor's Degree in Business, Management, Marketing, and Related Support Services Stony Brook University ## Contact & Social - LinkedIn: https://linkedin.com/in/rachaelhoak - Portfolio: http://hoakdesign.com/ --- Source: https://flows.cv/rachaelhoak JSON Resume: https://flows.cv/rachaelhoak/resume.json Last updated: 2026-03-31