I help organizations solve complex problems—creative, business, or systemic—through design. With 15+ years of experience in design and over 5 years in leadership, I help organizations going through critical inflection points translate insight into experiences that resonate with people and create measurable impact for...

Experience

UnknownFractional Brand + Design Strategist and Design Director

2025 — Now

San Francisco Bay Area

I partner with companies during pivotal moments to clarify design priorities and investments that strengthen user connection, fuel growth, and sustain engagement.

Expedia GroupDesign Director: Traveler Experience

2022 — 2023

San Francisco Bay Area

Championed and led the strategy, design and execution of two new multi-disciplinary teams: Adaptive Home and Destination Discovery, across Expedia core brands globally

Expedia GroupDirector of Product Labs: UX Research, Content, Concepting: Hotwire

2021 — 2022

Oversaw company-wide user research, content and new feature experimentation

Expedia GroupProduct Labs Manager: UX Research and Content: Hotwire

2018 — 2021

Expedia GroupInsights Strategy Lead: Hotwire

2017 — 2018

San Francisco Bay Area