# Rachel Calderon > Lead Product Designer, IdeaExchange at SalesForce Location: Watsonville, California, United States Profile: https://flows.cv/rachelcalderon Rachel Calderon is a designer with a focus on branding, web design, product marketing, and advertising for startups and premium companies. Specialties: Graphic design, CRM design, visual design, art direction, web design, brand development, product marketing, social media strategy, campaign development and strategy, creative thinking, presentation design, industry trends, wireframes, and photography. Bachelor of Fine Arts, Graphic design concentration, Class of 2017, California Polytechnic State University. Graduating Cum Laude. ## Work Experience ### Lead Product Designer @ Salesforce Jan 2023 – Present | San Francisco Bay Area Lead Product Designer — working for the Idea Exchange team. ### Freelance Graphic Designer and Photographer @ Rachel Salina Creative Jan 2020 – Present | San Francisco Bay Area • Leading creative work for Individuals, small businesses, and agencies In different Industries. • Work includes website design, brand identity creation, product marketing, social media strategies, e-book design, lifestyle & brand photography, and ad campaigns. • Managing project briefs, campaign strategies, client relations, project budget and timelines, vendor partnerships. • Project clients Include Amelie Aesthetics, KEIR MD, Carmel Monterey Travel, Sarah Milosovich Real Estate, Sophie Simmons, Lululemon, Revolution Drums, Paragon Training Methods. • Audience outreach strategy advisor and consult for B2B and B2C branding. • Photographer; product photography, lifestyle brands, food and beverages, and portraits. ### Sr. Digital Product Designer @ Under Armour Jan 2022 – Jan 2023 | Remote As a company dedicated to making athletes better, the Brand Experience team, aims to be the connection between the digital space & commerce. I am leading design for user experiences across digital platforms that serve the athlete and the company's shop app. Working on a cross-functional team, I am also focusing on user journeys, and mobile & web experiences, all while providing solutions to the omni-channel team & key stakeholders. ### Senior Visual / Product Designer | D FORD | Autonomous Vehicles @ Ford Motor Company Jan 2021 – Jan 2022 | San Francisco Bay Area Creative working towards developing the concept, design, and execution of in-ride experiences for autonomous vehicles. Exploring next-generation technologies for the creation of new mobility products and services for Ford Motor Company. Working with various teams as well as creative for Brand Work, Product Design, User Experience and User Interaction, Visual Design and Research. ### Marketing Designer @ T3 Jan 2019 – Jan 2020 | Austin, Texas Area As the Lead Designer of the Growth Team, I was responsible for the conceptualization and implementation of design solutions that meet marketing and new business strategies. • As a Team, we brought in a total of 4.99MM in revenue of net-new business in 2019. • Streamlined presentation design and layout for New Business pitches, Organic Growth, C-Suite presentations, internal use, presentations for larger events such as SXSW, ADWEEK, and Fast Company Inc, along with client work and process. • Elevated T3’s presence via earned, owned and paid channels to communicate T3’s new vision, increase company visibility and improve company positioning in the market. • CRM Designer for Church’s Chicken. • Successfully launched and designed President/CEO Ben Gaddis’ branded platform. • Designed and laid out Ben Gaddis’ book Embracing Irrationality. • Elevated T3’s presence via earned, owned and paid channels to communicate T3’s new vision, increase company visibility and improve company positioning in the market. • Templatize branded collateral for the agency which includes: PDF reports, webinars, presentations, social assets, additional events, and marketing collateral. • Art Direction for various clients such as Auntie Annes, Cinnabon, Chruch’s Chicken, KFC, Jamba Juice, Hilton and DoubleTree Hotels. • Created branding for SXSW 2019, and 2020 T3 events. • Created a photographic style for T3 branded photos, seen on social media and throughout various PR articles. • Photographed sponsored events for T3 at SXSW, Fast Company Innovation Festival in New York, NY, and events for Gay Gaddis, the Founder of T3. • Presentation Designer | worked on hundreds of decks and presentations. • Created email templates in Hubspot and Mailchimp. ### Contract Part-Time Graphic Designer @ Nordic Naturals Jan 2019 – Jan 2019 | Austin, Texas Area Designing campaigns, digital and print work for the #1 omega-3 brand in the U.S. and global essential nutrients company across all its divisions: Consumer, Retail, Professional and International. • Created advertisements for print and digital in the Retail business space for Nordic Naturals U.S. • Designed over 20 product animated GIF social assets for International Nordic Naturals products. • Worked on Back-to-School and other Marketing Campaigns for Retail line in 2019. ### Lead Designer | Graphic Designer @ Nordic Naturals Jan 2017 – Jan 2018 | Watsonville, California Worked closely with the Marketing Department, Marketing Director, Content Team, and Web Developers to create a fluid customer engagement experience and buyers' journey to help Nordic Naturals drive brand excellence. • Lead graphic designer for the Marketing Department. • Created print and digital marketing collateral for Consumer, Retail, and Professional divisions. • Art Direction for Retail, Quarterly, and National Campaigns, and advertisements. (Retail, Consumer, Professional) • Created automated campaigns for consumers, worked with A/B testing and developed a cadence for those emails and campaigns in MailChimp. • Assisted an outside agency in the re-design the NN website. • Worked hand-in-hand with the developer on the team, creating assets for web, new landing pages and email campaigns (using Sketch/Zeplin and some HTML/CSS). • Established style guides for print and digital platforms for the Nordic Naturals brand in the retail and consumer space. • Art direction of photoshoots; storyboarding, booking talent, seeking photographers, location scouting, and creative and art direction during shoots. • Primary in-house photographer (product and lifestyle, with artificial and natural lighting). • Developed and launched Nordic Naturals Sports Line brand identity in the Retail space - designed Landing Page, art direction for style and photography (with professional athletes), established a style guide for the visual style and worked with California Strength to launch products. • Revamped Naturally speaking, consumer blog, a new blog on WordPress and created the style guides for the visual style of photography/graphics. • Worked with the Social Media Specialist on social campaigns and social strategy, created assets for social media which increased our Social following on Instagram from a few hundred followers to over 10,000+ in a year. • Created collateral for trade shows and retail shows throughout the country, USA and Europe. (Expo West, Expo East, etc.) ### UX/UI Intern @ Glooko Jan 2016 – Jan 2017 | Mountain View, CA Glooko is the Unified Platform for Diabetes Management and provides an FDA-cleared, HIPAA-compliant Web and Mobile application for diabetes patients and clinicians which improves outcomes and lowers costs. • UX/UI Designer & Marketing Designer for a health/biotech startup. • Worked across the Marketing and Product teams, with Marketing Lead and Project Managers, Developers, QA team, and Medical Staff. • Created Glooko Marketing brand guidelines (seen in portfolio) for print/digital based on the new mobile app design. • Helped development of the redesign of Glooko’s mobile Application (iOS and Android, but with ReactNative). • Created assets and assisted UX/UI designers in user flows and journeys, working with Jira, Sketch, and Zeplin. • Designed Sync Device Flow for Glooko Kiosk used by practitioners, in their medical officers. • Created new instructional page(s) to sync a glucose meter to Glooko with the Kiosk and Mobile app. • Established a consistent syncing method for users glucose reader and Glooko, that could be used cross-platform. • User testing with Physician Assistants along with collaborating with or office physicians, product managers. • Developed Marketing collateral, data visualizations, infographics, and other social and blog assets. ### Graphic Designer @ Cal Poly Associated Students, Inc Jan 2016 – Jan 2017 | San Luis Obispo, California Area Lead designers of one of four designers creating print and digital collateral for student-led on-campus events and on-campus buildings (Rec Center, University Union, and Children's Center). Student supported non-profit organization. • Created print and digital collateral for student-led on-campus events and on-campus buildings (Rec Center, University Union, and Children’s Center). • Student support, non-profit organization. • Created print and web collateral for weekly on-campus events (over 100+ events). • Designed branding and developed style for ASI Student Board elections, and Spring Stampede - an end of year concert series). • All designs were developed with strict brand standards. • Utilized ADA standards in print and web. • Created assets for ASI website along with social media and worked with various print vendors for printing posters, large vinyl banners, and other items (t-shirts, ec.). • Facilitated communication across various internal clients and project leaders to achieve setting clear and achievable goals. • Navigate off-site print assignments, in close cooperation with a network of printers and vendors. ### President @ Hillel of San Luis Obispo Jan 2015 – Jan 2016 | San Luis Obispo, California Area A student-run, non-profit organization, Hillel has the goal to create events for the Jewish community at Cal Poly. • Overlook and manage the student-run club • Organize weekly meetings, along with lead events for large audiences, Shabbat dinners, and on-campus fundraisers ### PR Chair @ Hillel of San Luis Obispo Jan 2014 – Jan 2015 A student-run, non-profit organization, Hillel has the goal to create events for the Jewish community at Cal Poly. • Promote and manage the social media of Hillel of SLO • Create and manage events on social media • Photograph events for club promotion ### VP Membership and Recruitment @ Alpha Epsilon Phi Jan 2014 – Jan 2015 | San Luis Obispo, California Area Part of Executive Board, for Alpha Epsilon Phi, Cal Poly Chapter. • Responsible for creative new techniques to recruit new members • Host a variety of large to small recruitment events on and off campus • Skills obtained: organization, time management, event planning, creating and following budgets, communication, and leadership. ### Public Relations Chair @ Alpha Epsilon Phi Jan 2013 – Jan 2014 | Cal Poly, San Luis Obispo Served on the board for Alpha Epsilon Phi, Cal Poly Chapter. • Promoting Alpha Epsilon Phi through social media • Work on Sorority brand, create advertising fliers, shirts and other promotional items ### Educator @ lululemon Jan 2015 – Jan 2015 | San Luis Obispo, California Area One of the founding team members of the San Luis Obispo SLO Showroom. Serving as the head designer in-store, creating engaging collateral for events held within the community to encourage community, learning, and fitness. • Educate guests on the product, and product technology • Design store graphics such as event flyers, community board, along with managing social media accounts • Organize and facilitate community wide-events, such as fundraisers for local shelters, and a hike club • In-house photographer for community events ### Intern @ Greekwell Jan 2014 – Jan 2015 | Remote One of three designers working remotely for cleints across the USA. Create graphics for apparel, and additional products • Create designs, print collateral, for student-lead organizations • Recruit new clients on campus • Work with printers to make vector-ready graphics ## Education ### Aptos High School ### Bachelor of Fine Arts (BFA) in Graphic Design California Polytechnic State University-San Luis Obispo ### Bachelor of Fine Arts - BFA in Graphic Design California Polytechnic State University-San Luis Obispo ### Eisendrath International Exchange - High School in Israel ## Contact & Social - LinkedIn: https://www.linkedin.com/in/rachel-salina-calderon - Website: http://www.rachel-salina-martin.com --- Source: https://flows.cv/rachelcalderon JSON Resume: https://flows.cv/rachelcalderon/resume.json Last updated: 2026-04-07