Experiment with AI-driven content and short-form video concepts to drive brand awareness through end-to-end production.

Created and managed organic social media content across TikTok, Instagram, LinkedIn, and YouTube, writing platform-specific copy and briefing design teams for visual assets.

Researched, pitched, filmed, and produced trending TikTok content using CapCut, achieving thousands of organic views per video.

Managed social content calendars via Sprout Social, ensuring consistent publishing across client accounts.

Identified and sourced influencers and UGC creators to support brand awareness campaigns and expand audience reach.

Designed brand graphic and social media assets.

Utilized our social media platform to reach members and new students for recruitment.

Led a team of 4 designers to assist with monthly Instagram graphics.

Currently partnering with Esperanto Technologies.

• Developing cohesive design systems to enhance brand identity and elevate UI experiences using Figma, user research, and interaction design.

• Partnering with a team of 4 designers and 4 developers to align design and development workflows for seamless project execution.

• Actively incorporating user and client feedback to iteratively refine design solutions for web and product demo pages.