# Rachel Cortez > Digital Marketing and UX/UI Design | Marketing Intern @ CREAO AI | Data Science Alum @ UC Berkeley Location: Daly City, California, United States Profile: https://flows.cv/rachelcortez Newly graduated from the University of California, Berkeley with a BA in Data Science with emphasis in human behavior and psychology. ## Work Experience ### Marketing Intern @ CREAO AI Jan 2025 – Present | San Jose, California, United States ### Marketing Intern @ Vesti AI | Virtual Try-on Technology Jan 2025 – Jan 2025 Experiment with AI-driven content and short-form video concepts to drive brand awareness through end-to-end production. ### Social Media and PR Intern @ Zen Media Jan 2025 – Jan 2025 | Miami, Florida, United States Created and managed organic social media content across TikTok, Instagram, LinkedIn, and YouTube, writing platform-specific copy and briefing design teams for visual assets. Researched, pitched, filmed, and produced trending TikTok content using CapCut, achieving thousands of organic views per video. Managed social content calendars via Sprout Social, ensuring consistent publishing across client accounts. Identified and sourced influencers and UGC creators to support brand awareness campaigns and expand audience reach. ### VP of Marketing @ Web Development at Berkeley Jan 2024 – Jan 2025 Designed brand graphic and social media assets. Utilized our social media platform to reach members and new students for recruitment. Led a team of 4 designers to assist with monthly Instagram graphics. ### UX Designer @ Web Development at Berkeley Jan 2024 – Jan 2025 | Berkeley, California, United States Currently partnering with Esperanto Technologies. - Developing cohesive design systems to enhance brand identity and elevate UI experiences using Figma, user research, and interaction design. - Partnering with a team of 4 designers and 4 developers to align design and development workflows for seamless project execution. - Actively incorporating user and client feedback to iteratively refine design solutions for web and product demo pages. ### Bootcamp UX Designer @ Web Development at Berkeley Jan 2024 – Jan 2024 | Berkeley, California, United States - Conducted extensive user research and analysis to develop a new, intuitive interface for the SnackPass app, improving user flow and enhancing overall user experience. ### Campus Ambassador @ Partiful Jan 2024 – Jan 2025 Partner with organizations on campus to host events for hundreds of students. Utilized social media to build hype for events, boosted signups and visibility for Partiful on campus. ### Affiliate Marketing & Partnerships Intern @ Well Spirit Collective Jan 2024 – Jan 2024 - Managed campaigns for multiple brands: researching influencers that align with brand identity, drafting emails, and negotiating to secure commission based and sponsored partnerships. - Engaged in meetings with clients/brands to discuss potential partnership and navigate complex existing partnerships. ### Design & Marketing Intern @ Quilly Jan 2024 – Jan 2024 - Conducted UI/UX research and competitive analysis on 16 apps to inform Quilly's design strategy, creating user flow charts and information architecture. - Developed and iterated an app onboarding quiz through user-tested feedback, optimizing engagement and enhancing the user experience. - Collaborated with the design team on UX/UI for the onboarding and home pages, ensuring consistency and improving usability. - Managed the team's Notion workspace, updated the pitch deck, and created copywriting and product features to align with brand direction and boost user engagement. ### Project Manager @ Optimir Consulting Jan 2023 – Jan 2024 | Berkeley, California, United States - Led functional teams in executing consulting projects for clients, demonstrating exceptional organizational and leadership skills. - Cultivated and maintained strong client relationships, ensuring the delivery of high-quality solutions that met or exceeded client expectations. - Developed comprehensive project plans, including scope and timelines, resulting in the successful completion of multiple consulting engagements. ### Internal Vice President @ Optimir Consulting Jan 2023 – Jan 2024 | Berkeley, California, United States ### Business Consultant @ Optimir Consulting Jan 2023 – Jan 2023 | Berkeley, California, United States - Conducted comprehensive market research and competitor analysis in the autonomous checkout sector, yielding valuable insights into market trends and competitive landscape. - Analyzed datasets, translating data-driven insights into actionable business recommendations and effective implementation strategies. - Demonstrated strong organizational skills by consistently completing weekly assignments, and adeptly synthesized findings into clear and impactful presentations. ### Director of Product Marketing and Web Development @ JETTIX, LLC Jan 2023 – Jan 2024 | Berkeley, California, United States - Managing public relations and web designs for JETTIX and associated organizations. - Designing and maintaining all websites as well as ensuring optimal user experience and functionality. - Creating engaging media content to promote events and programs, maximizing visibility and audience engagement. - Producing marketing and promotional content, operating social media sites, and supervising outreach and communication with media outlets. ### Marketing Intern @ Dahlia Eco Products Jan 2023 – Jan 2023 | Berkeley, California, United States - Successfully designed and built website pages using Wix platform, effectively showcasing brand highlights and enhancing online presence - Conducted thorough research and implemented SEO strategies, resulting in improved website visibility and increased organic traffic - Produced engaging and creative TikTok content that aligned with the brand's messaging, increasing brand awareness, and reaching a wider audience through viral trends and challenges ### Data Science Intern @ Ovo Box Jan 2023 – Jan 2023 | Berkeley, California, United States - Proficiently collected and organized diverse datasets on period products, employing data preprocessing techniques to ensure accuracy and reliability for subsequent analysis - Innovatively experimented with ChatGPT to optimize search results, fine-tuning parameters and refining interactions to enhance user satisfaction and information retrieval efficiency. ### Public Relations Manager @ Associated Students of the University of California Jan 2023 – Jan 2023 | Berkeley, California, United States - Collaborated with candidate Aanya Niharika Schoetz to promote multiculturalism and diversity and offer pre-professional opportunities to first-generation low-income students. - Oversaw the marketing team meetings, outlined goals and weekly assignments. Organized public relation events for the candidate. - Implemented marketing strategies via Instagram, designed graphics, and directed promotional videos to increase awareness and attendance of cross cultural collaboration events. ### Marketing & Outreach Intern @ VanGo Rooter Jan 2022 – Jan 2022 | Sacramento, California, United States - Researched marketing strategies and competitor pricing methods to implement. - Research involved communicating with potential customers on pricing and services that can be offered. - Assembled monthly presentations on research for management project updates. ### Advertising Commissioner @ Western Sierra Collegiate Academy Jan 2020 – Jan 2021 | Rocklin, California, United States Managed school associated social media accounts, creating graphics and designs to advertise student and school associated events. Pitched and organized events and designed content to increase student involvement and raise the follower count by 20%. ## Education ### Bachelor of Arts - BA in Data Science University of California, Berkeley ### High School Diploma Western Sierra Collegiate Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/rachel-cortez --- Source: https://flows.cv/rachelcortez JSON Resume: https://flows.cv/rachelcortez/resume.json Last updated: 2026-04-08