• Evolved a design system library for GenAI patterns in ads & business products

• Documented pattern and branding guidance across multiple products and design systems

• Conducted a large scale internal/external pattern audit

• Led prototyping for a popular quick-service restaurant client’s
e-commerce site and mobile app redesign

• Built high-fidelity web & mobile prototypes to test usability of new interactions and validate the design direction

• Spearheaded a cross-functional redesign initiative for Meta’s internal Natural Language Processing (NLP) tool

• Established human-centered design standards to drive alignment on IA, page structure, and design patterns in the tool

• Designed and built prototypes for a new omni-channel vehicle experience

• Tested the prototypes with users and helped synthesize findings

• Created presentation decks and videos to share the project findings with various stakeholders

• Built and shared a UI Kit to help fellow designers accelerate their prototyping workflow

• Introduced and shared a demo of a powerful prototyping tool (ProtoPie) with designers and XFN partners

• Supported the Business Design Systems team in scaling the newest Design System for Facebook's Ads & Business Products.

• Built, maintained, and documented a library of UI primitives and components for the Design System.

• Produced illustration and icon assets for the In-Product Brand for Business Team.

• Supported production needs for the 3 Gymboree Group brands - Janie and Jack, Gymboree, and Crazy 8

• Produced mechanical files for a variety of print and digital assets including in-store materials, packaging, publication advertisements, direct mail, lookbooks, full-wrap building barricades, and other marketing collateral

• Liaised with in-house design, retouching, copy, brand management, and print-procurement teams to ensure delivery of production-ready files that adhere to brand standards

• Worked with Sr. Print Production Manager and designers to make on-garment packaging updates as needed, including a full redesign for Janie and Jack

• Developed a cross-functional spreadsheet for job status and tracking

• Maintained consistency in filenames and organization of the digital server

• Created templates and asset libraries for design consistency.

• Constructed professional mockups for presentations and store walk-throughs

• Improved the onboarding experience for new team members by creating supplemental training materials and assisting as a project lead.

• Created print & web graphics for various Apple product documentation.

• Localized graphics and documentation in 40+ languages to assist users worldwide in using and troubleshooting the products.

• Worked in a production environment and efficiently managed a high volume of graphics.

• Met with local startup and small business clients to offer advice regarding graphic design.

• Discussed branding and marketing strategies with clients.

• Led workshops about the basics of design.

• Worked on an interdisciplinary team to create integrated marketing solutions for CIE programs and events.

• Responsible for design and production of CIE marketing collateral including posters, flyers, web graphics, banners, signage, advertisements, and event materials.

• Used Adobe InDesign, Photoshop, and Illustrator to create graphics for collateral.

• Photographed CIE events and published photos on social media.

• Assisted with office duties as needed.

• A competition for the local design, development, and marketing community

• TU gave participants a challenge to use their existing technology to create something new, useful, and well-designed for their users.

• My team was the grand prize winner of this Hackathon.

• We created a new feature that could be implemented into the existing TU web and mobile applications that helps users understand their credit score by putting it into context.

• Student Hackathon competition at Cal Poly for designers, developers, and marketers.

• Our team created a mobile application that helps students and professors understand each other in the classroom.

• I worked on the UX flow and UI layout for the application.

• Our team won 3rd place in this Hackathon.

• Worked on the UX flow, customer development, and branding design.

• PIGEON was a web and mobile platform to close the feedback loop between product creators and users through short videos.

• Started as a Startup Weekend project and won third place in the competition. We continued working on this as a startup after getting great feedback and exciting leads from Startup Weekend.

• Finalist in Cal Poly Innovation Quest competition.

• Assist and support the faculty, staff, and students of the Cal Poly Mechanical Engineering Department with daily office and secretarial duties in the ME dept office.

• Answer questions via phone, email, and in person.

• Assist in organizing and executing events for the ME department.

• Process instructor evaluations quarterly.

Summer Internship doing Video Editing for Environmental Rap Superhero, Mr. Eco!

• Designed a "Lookbook" for Overload's featured "Back to School" clothing.

• Designed graphics for company website.

• Photographed and edited portraits for a T-shirt promotion.

• Managed Valore's Facebook page.

• Designed Facebook promotion.

• Filmed and Produced stop motion advertisement for Facebook promotion.

• Assisted with office and customer service duties.

• Photographed fans at Qualcomm stadium for later sale.

Conducted market research (competitive analysis) to improve the company website.