# Rachel Foley

> Product Design @ J2 Health

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/rachelfoley

Driving irrefutable adoption for enterprise products 📈

## Work Experience
### Product Design Lead @ J2 Health
Jan 2026 – Present

### Senior Product Designer @ J2 Health
Jan 2024 – Jan 2026 | New York, United States

### Director of Product Design @ Map My Customers
Jan 2024 – Jan 2024

### Senior Product Designer @ Map My Customers
Jan 2023 – Jan 2024 | New York City Metropolitan Area
Owned design KPIs to increase enterprise adoption, helping achieve 253% increase in daily average users, a 172% increase in power users (use the tool 4x each week), and achieving 65% stickiness in 2023
Hired, on-boarded, and actively managed a product design associate
Established a dual-track design process, reducing unnecessary context switching and 2x-ing design velocity
Led implementation and adoption of an improved, component-driven Design System
Created and maintained an internal Product Wiki and Agile Planner, resulting in better cross-functional collaboration between engineering, design, PMs, CS, and Sales
Oversaw 15+ user studies and 25+ product surveys

### User Experience Designer @ Map My Customers
Jan 2020 – Jan 2023 | New York City Metropolitan Area
Owned the entire design process from discovery to release while keeping stakeholders informed
Led the re-design of all legacy interfaces during the transition from Agile to React frameworks
Spearheaded a UX research and continuous product discovery initiative resulting in 40+ user studies
Increased our Product Market Fit score from 8.3% to 41.3% over six months, a proxy for user sentiment
Established process for evaluating adoption of new features using analytics tools like June.so
Constructed in-app onboarding and new release guides to promote new functionality to users via Pendo
Crafted 30+ net-new interfaces / features and completed 350+ iterative design improvements

### Branding & Content Associate @ Map My Customers
Jan 2019 – Jan 2020 | Greater New York City Area
Graphic Design
Brand Management
Website Design and Development
SEO / Content Marketing
Sales Enablement

### Freelance Web and Brand Designer @ Various
Jan 2017 – Jan 2021 | Indianapolis, Indiana Area

### Banquet Captain @ Kahn's Catering
Jan 2018 – Jan 2019 | Indianapolis, Indiana Area

### Interim Banquet Operations Manager @ Kahn's Catering
Jan 2019 – Jan 2019 | Indianapolis, Indiana Area

### Marketing and Communications Intern @ The Eiteljorg Museum of American Indians and Western Art
Jan 2018 – Jan 2018 | Indianapolis, Indiana Area


## Education
### Bachelor of Arts (B.A.) in Magazine Design, Public Relations
Ball State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/rachelfoleyonline
- Portfolio: https://www.rachelfoleyonline.com

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Source: https://flows.cv/rachelfoley
JSON Resume: https://flows.cv/rachelfoley/resume.json
Last updated: 2026-03-29