# Rachel Henke > Thoughtful generalist with a passion for design Location: San Francisco Bay Area, United States Profile: https://flows.cv/rachelhenke I'm a thoughtful generalist with a passion for design. ## Work Experience ### Head of Design @ Observable Jan 2022 – Jan 2023 “Figma for data viz.” Observable is a collaborative data platform with easy-to-build data visualizations. Tinker and explore on the same canvas, at the same time. Data, code, and context all in one place. I led the product design & brand/creative teams. ### Manager, Design & Research Operations @ Robinhood Jan 2021 – Jan 2022 | Menlo Park, California, United States Led our Design Program Management team. We support product & content design, including the design system and tooling. Expanded to include Research Ops in 2022. ### Lead Design Systems Program Manager @ Robinhood Jan 2020 – Jan 2021 | Menlo Park, California, United States This role was a blend of product management and program management. I oversaw the roadmap and ongoing programs to expand and establish Robinhood's Design System. ### Design Operations @ Lyft Jan 2019 – Jan 2020 | San Francisco Bay Area I supported the Pay, Identity, Fraud, and Data design teams at Lyft. I bridged the gap between design and product management, and implemented new processes for better collaboration. Product launches included Lyft Cash, Lyft x Chase partnership, and Lyft's privacy center. I also worked on larger design programs like tooling, collaboration between product areas, project tracking, and onboarding. ### Product Manager @ GuideSpark Jan 2017 – Jan 2019 | San Francisco Bay Area Reporting directly to the VP of Product, I developed new features for the platform, seeing them through from conception to launch. I helped prioritize the roadmap based on the strategic goals. I did user interviews and research, set goals, and created initial flows. I worked with UX to develop visuals, and I worked with engineering to produce and ship each part. I created organizational alignment and produced internal training and external documentation. ### Manager, Product Design @ GuideSpark Jan 2015 – Jan 2017 | Menlo Park, CA This role was a blend of management and design. I worked on a variety of products both for the content products and platform/UX. I hired and managed a team of technical architects, animators, graphic designers, and art directors. Improved design development and processes to reduce content delivery time by 40%. Created repeatable design templates to iterate with minimal resource impact. Gathered user feedback and reviewed site analytics to improve the user experience. Wrote copy for UX, content marketing, and communication guides. ### Senior Product Designer @ GuideSpark Jan 2014 – Jan 2015 | Menlo Park, CA Worked cross-functionally with product managers, researchers, engineers, and writers to develop automated, configurable, and personalized video content to improve quality and decrease production time. Provided editorial oversight all video content, ensuring an increasing quality of our product. Hired and trained a team of exceptional designers to create a better user experience. Created logic and UI/UX for content-automation engine, ensuring product alignment, company-wide adoption, and a better user experience. ### Senior Designer @ GuideSpark Jan 2013 – Jan 2014 | Menlo Park Worked directly with 75+ clients to create video content that promoted a better employee experience. Worked with Product Development to create easily customizable video templates to decrease production time and increase consistency and quality of the GuideSpark product. Assisted with hiring and training creative designers who worked directly with clients to elevate the customer experience and deliver outstanding content. Assisted Marketing with development of brand identity and collateral. ### Designer @ GuideSpark Jan 2011 – Jan 2013 | Menlo Park, CA I joined when GuideSpark was just 7 employees. I was the first designer hired at the company. I created visually engaging video presentations on various HR communications and educational training topics. Captured unique brand look and feel of various clients. Assisted Marketing with development of brand identity and collateral ## Education ### Bachelor of Arts in History UCLA ### Postgraduate Degree in Visual Communications FIDM ## Contact & Social - LinkedIn: https://linkedin.com/in/rachelhenke --- Source: https://flows.cv/rachelhenke JSON Resume: https://flows.cv/rachelhenke/resume.json Last updated: 2026-03-25