Experience
2021 — 2025
2021 — 2025
San Francisco
Oversee high-performing team of design managers, product designers, and user researchers with a focus on recruiting, growing, and retaining top talent. Collaborate with VP and director-level leaders to define product vision and strategy, guide the roadmapping process, and create system-wide processes and rituals that deliver product quality at scale.
Created the experience vision and product definition of All-Included Care service offering. Led experience design efforts, which integrated healthcare navigation with virtual clinical care (virtual primary care, behavioral health, and urgent care), yielding 33% YoY increase in engagement in first year. Launched pilot with four customers, with Walmart expanding nationwide.
Reimagined back-of-house tools and processes used to deliver navigation services. Collaborated with data science team to develop experiences that leveraged AI & LLM to automate routine tasks for care coordinators and clinicians, resulting in $10M in efficiency gains to the business.
2019 — 2021
2019 — 2021
San Francisco Bay Area
2017 — 2019
2017 — 2019
San Francisco Bay Area
In first 12 months, scaled 3-person design team to a layered, 15-person design organization of managers, designers, and researchers. Transformed culture of beleaguered design team into a culture of creativity and collaboration where individuals felt empowered to do their best work. Built first design operations team to improve speed and quality of design and development work. Created org structures, leveling frameworks, and successfully advocated for additional headcount and budget for innovative research tools that allowed teams to conduct research with customers at scale.
Led design for expansion efforts into new markets and offerings. Lead teams responsible for product design and research of launches for Stitch Fix Kids and Stitch Fix UK offerings.
Extended the styling experience into direct e-commerce features. Launched product/service visioning initiative designed to uncover strategic business opportunities that lead to the creation of a new direct selling feature - “Shop the Look” - which provides personalized recommendations that can be used to create a “look” based on already-purchased items.
Advocated for a mobile-first approach to design. Spearheaded and directed effort to redesign/optimize the onboarding experience - which included a 40 question survey of style-related questions - for mobile devices, which lead to an increase both survey completion and conversion.
2016 — 2017
2016 — 2017
San Francisco Bay Area
Responsible for recruiting, retaining, and growing the talent of a 12-person product design and research team. Key design leader and cross-functional partner in the Trulia Neighborhood initiative, designed to reimagine the Trulia experience to reflect its new brand positioning focused on infusing neighborhood information into the product experience.
Created the design vision and lead product definition of the “Trulia Neighborhoods” experience. Led team in the creation of product vision artifact that defined key aspects of the new experience, and served to inspire and galvanize the organization around the initiative. Lead teams responsible for early qualitative research, design concepting and prototyping, through to detailed product design and user validation of key features that were implemented and launched.
Built innovative mechanism for user-generated content. Lead efforts to create a new, user-generated content features that made it easy and intuitive it for locals to share information about their neighborhoods.
Education
Illinois Institute of Technology
Masters in Human-Centered Design
Tyler School of Art
Semester of Study Abroad - Rome Italy
University of Iowa