# Rachel Hinman > Design Leader at Shutterfly | Former Included Health, Stitch Fix, Nokia, Adaptive Path Location: San Francisco, California, United States Profile: https://flows.cv/rachelhinman With over 20 years of experience in delivering design excellence, I am a passionate and innovative Design Leader. I have a track record of creating innovative product experiences that both deliver business value and customer love within a wide range of companies/industries such as Included Health (healthcare), Trulia (real estate), Stitch Fix (fashion and data science), Kohl's (online retail), Nokia (mobile) and Adaptive path (UX consulting). Building teams and cross-functional collaboration is my jam. I have built, scaled, and inspired world-class teams across user research, product design, digital content strategy, and design operations. I find developing design and research talent incredibly fulfilling and have a track record of bringing out the best of the teams I manage. I am an innate storyteller who can bring product visions to life in ways that inspire and galvanize organizations. I have a curiosity and a keen eye for sensing "what's next" in technology and design, and I inspire organizations to capitalize on emergent opportunities. ## Work Experience ### Head of UX Design and Research at Shutterfly and Snapfish @ Shutterfly Jan 2025 – Present ### Director of Product Design @ Included Health Jan 2021 – Jan 2025 | San Francisco Oversee high-performing team of design managers, product designers, and user researchers with a focus on recruiting, growing, and retaining top talent. Collaborate with VP and director-level leaders to define product vision and strategy, guide the roadmapping process, and create system-wide processes and rituals that deliver product quality at scale. Created the experience vision and product definition of All-Included Care service offering. Led experience design efforts, which integrated healthcare navigation with virtual clinical care (virtual primary care, behavioral health, and urgent care), yielding 33% YoY increase in engagement in first year. Launched pilot with four customers, with Walmart expanding nationwide. Reimagined back-of-house tools and processes used to deliver navigation services. Collaborated with data science team to develop experiences that leveraged AI & LLM to automate routine tasks for care coordinators and clinicians, resulting in $10M in efficiency gains to the business. ### Director of Product Design @ Rakuten Rewards Jan 2019 – Jan 2021 | San Francisco Bay Area ### Senior Product Design Manager @ Stitch Fix Jan 2017 – Jan 2019 | San Francisco Bay Area In first 12 months, scaled 3-person design team to a layered, 15-person design organization of managers, designers, and researchers. Transformed culture of beleaguered design team into a culture of creativity and collaboration where individuals felt empowered to do their best work. Built first design operations team to improve speed and quality of design and development work. Created org structures, leveling frameworks, and successfully advocated for additional headcount and budget for innovative research tools that allowed teams to conduct research with customers at scale. Led design for expansion efforts into new markets and offerings. Lead teams responsible for product design and research of launches for Stitch Fix Kids and Stitch Fix UK offerings. Extended the styling experience into direct e-commerce features. Launched product/service visioning initiative designed to uncover strategic business opportunities that lead to the creation of a new direct selling feature - “Shop the Look” - which provides personalized recommendations that can be used to create a “look” based on already-purchased items. Advocated for a mobile-first approach to design. Spearheaded and directed effort to redesign/optimize the onboarding experience - which included a 40 question survey of style-related questions - for mobile devices, which lead to an increase both survey completion and conversion. ### Senior Manager of User Experience @ Trulia Jan 2016 – Jan 2017 | San Francisco Bay Area Responsible for recruiting, retaining, and growing the talent of a 12-person product design and research team. Key design leader and cross-functional partner in the Trulia Neighborhood initiative, designed to reimagine the Trulia experience to reflect its new brand positioning focused on infusing neighborhood information into the product experience. Created the design vision and lead product definition of the “Trulia Neighborhoods” experience. Led team in the creation of product vision artifact that defined key aspects of the new experience, and served to inspire and galvanize the organization around the initiative. Lead teams responsible for early qualitative research, design concepting and prototyping, through to detailed product design and user validation of key features that were implemented and launched. Built innovative mechanism for user-generated content. Lead efforts to create a new, user-generated content features that made it easy and intuitive it for locals to share information about their neighborhoods. ### Senior Manager of Mobile User Experience @ Kohl's Department Stores Jan 2014 – Jan 2016 | Milpitas, California Collaborate with executive leadership to define overarching mobile experience strategy across mobile retail platforms (mobile web, tablet and mobile apps). Balance needs across the organization to arrive at a clear vision, communicating effectively and aligning technical and business disciplines along the way. Build and manage a team of mobile UX designers. Foster a collaborative, high-energy environment that embraces a multi-disciplinary approach to designing mobile experiences. Model user-centered design processes and design thinking approaches, engaging stakeholders throughout the design lifecycle. Oversee planning and execution of initiatives across the mobile shopping experience, ensuring successful delivery of customer and business value. Manage third party vendors. Collaborate closely with technical development teams (local and off-shore) to ensure feasibility of experience design concepts within defined, and often aggressive, timelines. ### Freelance UX Research, Design, and Strategy @ Mobile & Wearable Technology Jan 2013 – Jan 2014 With a background in mobile UX, consulting and corporate R&D labs, I am adept at helping companies design compelling, new-to-the-world experiences. - Qualitative/Ethnographic Research Studies - Ideation and Concept Development - Sketching and Storyboarding - Interaction design - Wireframing and Visual Design - Low and high-fidelity prototyping - Optimizing experiences for mobile and touch screens - Creating seamless, multi-platform experiences - Mobile and tablet e-commerce experiences - Passion for fashion, wearables and soft technologies Clients: - Catalyst Innovation Partners - Fjord - iEnergy - Kohl's Department Stores - Carnegie Mellon University ### Senior Research Scientist, Experience Design at Intel Labs @ Intel Corporation Jan 2012 – Jan 2013 | Santa Clara, CA - Qualitative/Ethnographic Research Studies on Wearable Computing - Participatory design study on wearable computing concepts - Ideation and Concept Development - Physical prototyping of wearable concepts with electronics, sensors and Arduino programming - Secondary research study on Fashion + Technology - Design/UX Strategy for wearable computing ### Senior Research Scientist: Mobile User Experience and Design @ Nokia Research Center in Palo Alto Jan 2009 – Jan 2012 | Palo Alto, California Write The Mobile Frontier: A Guide for Creating Mobile User Experiences and publish with Rosenfeld Media. Lead contextual research intitiative focused on North America tablet usage. Translate research findings into actionable insights for product design and strategy teams. Plan and conduct ethnographic research study on mobile money usage in Uganda, Africa. Share findings with Nokia Money team and CHI community. Create interface prototypes for near eye display glasses based on diary study research. Conduct ideation workshops with team members in order to translate research findings into actionable product ideas. Speak, teach, and facilitate design thinking and mobile UX workshops within Nokia and at UX and HCI conferences. ### Experience Design Director @ Adaptive Path Jan 2008 – Jan 2009 ### Mobile Design Strategist @ Adaptive Path Jan 2006 – Jan 2008 ### Mobile Design Strategist @ Yahoo! Mobile Jan 2005 – Jan 2006 Use ethnographic research to inform the design and strategic direction of Yahoo! mobile products and services. ### Design Strategy Intern @ Jump Associates Jan 2005 – Jan 2005 · Use social science research techniques and design methods to create new product and service categories. · Ensure that design directions are both strategic and implementable through the use of design planning methods and techniques. ### Intern - Transformation Practice @ IDEO Jan 2004 – Jan 2004 · Work closely with practice leads to understand work processes and commonly used tools. Use information to create Transformation Toolkit for internal and client use. · Act as a facilitator in client workshops that teach aspects of the IDEO innovation process. Demonstrate and teach methods such as user observation, brainstorming and rapid prototyping to clients. · Support the development of prototypes for client project work. ### Product Designer (Contract) @ Microsoft Jan 2001 – Jan 2003 · Summer 2003 - Using a range of user-centered research and design techniques, collaborate with multi-disciplinary team to brainstorm concepts and prototype tablet PC applications for students. Validate design directions through technical feasibility and business strategy. · Spring 2003 - Work closely with internal team of product managers, technical developers and content producers to design new Microsoft TV web presence. · Fall 2001 through Spring 2002 - Work with business groups to translate business requirements into user interface designs for Microsoft TV web site initiatives. ## Education ### Masters in Human-Centered Design in Interaction Design, Design Strategy and Planning, Design Research Illinois Institute of Technology ### Semester of Study Abroad - Rome Italy in Italian Language, Painting, Drawing and Art History Tyler School of Art ### Bachelor of Fine Art in Fine Art, Design, Art History University of Iowa ## Contact & Social - LinkedIn: https://www.linkedin.com/in/rachel-hinman-682355 - Website: http://www.90mobilesin90days.com --- Source: https://flows.cv/rachelhinman JSON Resume: https://flows.cv/rachelhinman/resume.json Last updated: 2026-04-07