# Rachel Hobart > Lead Product Designer, Apple Health Strategic Initiatives Location: San Francisco, California, United States Profile: https://flows.cv/rachelhobart I'm an award-winning design leader with experience working across various problems, industries, and mediums. Finding power in systems, I respect the details and take a holistic approach to design. My core strengths lie in fostering creatively safe environments for teams while setting a high standard of craft. In my work, I dive into every project aiming to design something that is as functional as it is beautiful. I'm inspired by cultural shifts, historical trends, and I look at problems with a lens towards the future. Above all, I aim to work with culture-changing companies to create a positive impact in the world. I graduated with a Bachelor of Design from the University of Washington with a focus on Visual Communication Design. My work has won awards and gained recognition from institutions including SXSW, FastCo., Wired, The New York Times, The Atlantic, UX Design Awards, The Webby Awards, Fortune Magazine, and others. Co-Founder of Yona Care. Previously Associate Design Director at frog design and Visual Designer at Amazon. ## Work Experience ### Product Design Lead @ Apple Jan 2022 – Present Working on special projects for health. ### Co-Founder @ Yona Care Jan 2017 – Present | San Francisco Bay Area Yona is building a better speculum – the first in nearly 200 years – supporting a community who deserve and demand better care. Founded in 2017 as a hypothetical conversation, turned concept, turned MVP, our speculum is rooted in research and designed for the patient and provider. There is a better solution than the status quo; one that is inclusive, efficient, and considerate of user needs. Yona's reusable speculum is provider-centric and patient-friendly – setting a new standard for medical devices. –––– • I partner with Fran Wang (Co-Founder & Head of Engineering) on all aspects of the business, including research, speculum development, thought leadership, and managing partnerships. • I'm solely responsible for creative direction paired with the development of Yona's strategic positioning and brand identity. ### Design and Creative Direction @ The Ho Co., LLC Jan 2021 – Jan 2022 ### Graduate Advisor @ University of Washington, Master of Human-Computer Interaction + Design Jan 2019 – Jan 2022 | Greater Seattle Area ### Associate Design Director @ frog Jan 2021 – Jan 2021 | San Francisco Bay Area • Oversaw and led successful programs from BD to delivery while balancing a creative vision with measurable outcomes. • Responsible for guiding teams and clients through ambiguity, zooming in and out while setting a standard of craft and hands-on creative problem solving. • Shaped the UX design discipline for the San Francisco studio, mentoring junior colleagues and building a strong practice of collaboration, critique, and skill sharing. • Managed a direct report, fostering an environment of career and personal growth with open communication. ### Senior Visual Designer @ frog Jan 2018 – Jan 2021 | San Francisco Bay Area • Responsible for establishing frameworks and communicating design rationale to bring clients along in the design process. • Balanced emotional impact and functional requirements with business and user needs to develop thoughtful solutions. • Executed design best practices for digital, print, and visual communications while working with multi-disciplinary teams. ### Visual Designer II @ frog Jan 2016 – Jan 2018 | San Francisco Bay Area ### Visual Designer @ frog Jan 2014 – Jan 2015 | Seattle, Washington, United States ### Visual Designer @ Frog Design Jan 2014 – Jan 2014 | Seattle, Washington, United States ### Visual Designer @ Amazon Jan 2013 – Jan 2013 | Greater Seattle Area ### Graphic Designer @ University of Washington Jan 2012 – Jan 2013 | Greater Seattle Area ## Education ### Bachelor of Design in Visual Communications Design University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/rachel-hobart --- Source: https://flows.cv/rachelhobart JSON Resume: https://flows.cv/rachelhobart/resume.json Last updated: 2026-03-30