# Rachel Kepp

> UX/UI & Visual Design

Location: Brentwood, California, United States
Profile: https://flows.cv/rachelkepp

Design touches every part of my life. From the work I create to the spaces I live in, I'm driven to find that perfect balance between beauty and functionality.

As a leader, I thrive on collaborating with others who appreciate the small details that elevate even the most ordinary elements—whether it’s a thoughtfully crafted comparison chart, an interesting toggle button, or, yes, even a beautiful form field. Every detail has purpose, and I bring that commitment to every project, ensuring each piece flows seamlessly into the whole.

You can view design samples at www.rachelkepp.com. I welcome the opportunity to connect and explore how we can create something exceptional together.

## Work Experience
### User Experience Designer (Contract) @ JANUS et Cie
Jan 2025 – Present
• Leading the end-to-end UX/UI and visual redesign of JanusEtCie.com, currently in development
• Established a scalable design system with modular components and templates
• Created high-fidelity prototypes to validate flows, refine motion, and optimize user testing

### User Experience Designer (Contract) @ Andreessen Horowitz
Jan 2025 – Jan 2025
• Partnered with the internal design team to implement a new brand system across a16z.com, building a scalable component library and responsive framework

### User Experience Designer (Contract) @ Banana Republic
Jan 2023 – Jan 2025 | San Francisco Bay Area
• Led the end-to-end redesign of BananaRepublic.com and its native app
• Established a scalable design system with modular components and templates
• Created high-fidelity prototypes to validate flows, refine motion, and optimize user testing

### UX/UI Design Director @ Restoration Hardware
Jan 2019 – Jan 2022 | Corte Madera, California
• Led UX/UI for RH.com, shaping user-centered experiences across devices
• Simplified sectional customization to support product clarity and confident purchasing
• Designed adaptive cart and checkout flows for members and non-members
• Developed collection templates to highlight shared product attributes
• Designed the in-suite app for the NYC Guesthouse, enabling control of lighting, climate, and services
• Built a comprehensive style guide and component library to ensure consistency
• Conducted user testing to uncover insights and resolve friction points
• Partnered with engineering through weekly QA to ensure smooth handoff and execution

### Product/UI Strategy for HP.com Global @ HP
Jan 2016 – Jan 2019 | Palo Alto, CA
• Led UX/UI design for HP.com, optimizing for tech-savvy and novice users
• Enhanced product discovery with ink and laptop finder tools
• Streamlined customization features for faster information delivery

### Global Brand Creative Director @ HP
Jan 2015 – Jan 2016 | Palo Alto, CA
• Spearheaded a comprehensive refresh of HP’s global design language, aligning style guides with strategic vision and creative inspiration
• Directed and collaborated with agency partners to oversee global creative execution, ensuring alignment with business objectives
• Presented design rationale to executives at HP, showcasing the impact of creative decisions on the brand's global presence

### Sr Art Director - HP.com Global @ HP
Jan 2013 – Jan 2015 | Chicago, IL
• Led vision and strategy for a site redesign in the enterprise space, optimizing user flows for increased lead generation opportunities
• Developed UX/UI strategies to clearly communicate complex IT solutions, collaborating closely with the research team for insights
• Directed agency partners and built a team of UX/UI designers and prototypers
• Collaborated closely with the research team to gather insights and drive design

### UX/UI/Creative Director @ RYU - Respect Your Universe, Inc.
Jan 2012 – Jan 2013 | Chicago, IL
• Developed brand guidelines to ensure a unified brand vision
• Designed marketing decks for investor presentations and sales meetings to showcase the brand's identity.
• Crafted a wide range of assets, including website designs, emails, social media content, paid media, in-store graphics, and hangtags to enhance brand visibility and engagement.
• Directed photo shoots, managing location scouting, model selection, and shot list creation

### UX/UI Design Director - Global @ Motorola Mobility (a Lenovo Company)
Jan 2009 – Jan 2012 | Chicago, IL
• Led UX and UI design for Motorola.com, driving key initiatives across the site
• Developed sitemaps, content strategies, wireframes, user flows, and visual designs
• Launched high-profile products, including the DROID, with impactful digital experiences
• Designed tools enabling seamless phone upgrades with wireless carriers
• Established an integrated marketing team to ensure strategy and creative alignment

### Senior Digital Designer @ Elevation
Jan 2007 – Jan 2009 | Chicago, IL
• Led design initiatives for clients like Pella Windows and Harley-Davidson, overseeing visual, UX, and UI aspects
• Delivered tailored assets such as sitemaps, wireframes, user flows, and visual designs to meet client needs
• Mentored junior designers, providing actionable feedback and fostering a collaborative, creative environment

### Senior Digital Designer @ Motorola
Jan 2004 – Jan 2007 | Chicago, IL
• Designed and coded experiences for product launches, including the RAZR, PEBL, and DROID
• Created digital assets for motorola.com to enhance user engagement
• Designed email campaigns and digital paid marketing ads to support product promotions

### Designer @ Norton Rubble & Mertz
Jan 2002 – Jan 2004 | Chicago, IL
• Designed packaging, identity systems, direct mail, catalogs, and print campaigns
• Collaborated with cross-functional teams to conceptualize and create collateral materials to support marketing initiatives
• Designed email campaigns and digital paid marketing ads to enhance product promotions and drive customer engagement


## Education
### Bachelor of Fine Arts in Graphic Design
University of Illinois Urbana-Champaign


## Contact & Social
- LinkedIn: https://linkedin.com/in/rachelkepp
- Portfolio: https://www.rachelkepp.com

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Source: https://flows.cv/rachelkepp
JSON Resume: https://flows.cv/rachelkepp/resume.json
Last updated: 2026-04-13