Designed & evolved our consumer-facing experiences which lead to increased closed deals, significantly better data capture, and improved ROI for customers.

• Owned design for the entire consumer-facing product.

• Increased product value and customer base significantly by designing our app ordering experience from the ground up.

• Researched, documented, designed, and shipped a complete points-based loyalty marketplace for app & web.

• Developed the design process for onboarding merchants.

• Facilitated said process across internal teams in a highly collaborative and flexible manner Customers included: Westfield, Urban Remedy, Equator Coffees, Tommy Bahama’s, Modern Market, and more.

Design coordinator for all new projects & assisted on existing projects.

Collaborated with clients to help understand their project needs, limitations and goals.

Taught others basic design skills and software programs.

Used creative problem-solving skills to help create sustainable solutions, with limited resources.

Prototyped designs to convey ideas and test out solutions.

Taught letterpress printing to other volunteers.

Contract role working on Web UI.

Responsible for:

* Mobile and web design for our e-commerce platform

* Merchant and consumer-facing products

* Wireframing concepts to put ideas quickly in front of stakeholders and devs

* Conducting some usability tests and user interviews

Screen flows worked on

* onboarding

* checkout

* returns

* categories

* onboarding and marketing emails

Contributions

* Initiative to build up design teams skills by instigating weekly design challenges to hone design skills, build team bond, and sharing constructive feedback

* Lead daily office-wide planking session, which encouraged cross team interaction and socialization, while encouraging people to challenge themselves.

* Did a brown-bag lunch talk on color theory for the office.

User Interface/User Experience Design

• Designing for web/mobile platforms, including Android/iOS best practices.

• Wireframing and Prototyping from paper to interactive prototypes

• Working with other designers, developers and team members to ensure quality and consistency

• A/B testing and in-person interviews

Marketing/Social Media Design

• Designed all promotional and social graphics, headers, app store content and guided client designs while establishing best practices

Branding

• Helped create and manage an online brand style guide as well as best practices and brand consistency

• Lead a brand refresh, and selected new colors including pantone and web colors.

Print Design

• Created compelling promotional content for mailing to clients and potential users including, postcards, banners, tshirts, and other promotional assets.

Other:

• Worked collaboratively on teams as well on projects with little to no direction

• Took initiative on projects expanding on vague concepts to completion