# Rachelle Cihonski Guerra > Content Developer & Content Team Manager Location: Walnut Creek, California, United States Profile: https://flows.cv/rachellecihonskiguerra Rachelle has over a decade of experience strategizing, writing, editing, and designing content for both print and digital outlets, as well as social media channels and mobile apps. Her background is in lifestyle publishing, and she has created content style guides; developed content team processes; and hired and trained writers, editors, and designers. ## Work Experience ### Manager, Product Design & Development @ Workday Jan 2024 – Present | Pleasanton, California, United States ### Associate Manager, Content Development @ Workday Jan 2023 – Jan 2024 | Pleasanton, California, United States ### Senior Associate Content Developer @ Workday Jan 2023 – Jan 2023 | Pleasanton, California, United States ### Managing Senior Editor @ Callisto Media Jan 2022 – Jan 2022 | Oakland, California, United States Manage editorial team day-to-day operations inline with production goals, schedules, and budgets. Lead onboarding, training, management, mentoring, and development of editorial teams. Build a network and establish collaborative partnerships with a creative freelance network. Work from strategic plans to establish editorial production direction for book development projects. Own and lead numerous book development lifecycles, partnering cross-organizationally to achieve strategy and cycle time goals. Work with editors developing and finalizing manuscripts, from substantive structural feedback to line edits. Define, develop, and align editorial teams with cross-functional standard operating practices. Establish and administer content style, tone, and editorial direction, managing editors to required standards. Apply critical thinking to identify strategic and tactical issues and establish prioritization and focus for editorial teams. Apply project management techniques in the planning and allocation of resources against activities and schedules. ### Editor @ Callisto Media Jan 2022 – Jan 2022 | Oakland, California, United States Develop and project manage upwards of 20 books in the activities and interests portfolio (cookbooks, fitness, crafts/hobbies/home) per year from concept to completion. Follow a data-driven process to identify market opportunity and develop books to satisfy the needs of the consumer. Develop new projects and work with authors on shaping and developing material. Collaborate with editorial, design, production, and marketing departments on schedule, format, and aesthetics of publication. Oversee the day-to-day development and production of multiple books and ensure projects stay on time and within budget. ### Social Media Copywriter @ Rodan + Fields Jan 2021 – Jan 2022 | San Francisco Bay Area Develop strategic and engaging organic social copy for all evergreen assets and campaigns content across all social channels (Facebook, Twitter, Instagram, LinkedIn, and Pinterest) for both Corporate social channels and field-facing social assets. Optimize social media posts (language, tone, call to action, comments, etc.) based on social goals and audience behavior. Monitor the evolving social and greater landscape (beauty and macro space) and social features (hashtags, emojis, etc.) to ensure on-brand content and engagement and to meet the constantly changing algorithms of various social channels. Write engaging copy that meets overall brand and content strategy guidelines and helps deliver social KPIs. Partner cross-functionally to edit and proofread copy as needed to support campaign development and ensure the brand voice is maintained across all assets. ### Editor @ Callisto Media Jan 2019 – Jan 2021 | San Francisco Bay Area Develop and project manage upwards of 20 books in the activities and interests portfolio (cookbooks, fitness, crafts/hobbies/home) per year from concept to completion. Follow a data-driven process to identify market opportunity and develop books to satisfy the needs of the consumer. Develop new projects and work with authors on shaping and developing material. Collaborate with editorial, design, production, and marketing departments on schedule, format, and aesthetics of publication. Oversee the day-to-day development and production of multiple books and ensure projects stay on time and within budget. ### Content Specialist @ 24 Hour Fitness Jan 2017 – Jan 2019 | San Ramon, CA Develop and manage SEO-friendly health, wellness, and fitness content for 24Life.com and 24Life magazine, available to nearly four million 24 Hour Fitness members and non-members. Develop and manage content for 24Life’s social media channels and newsletters, and organize and manage photo and video shoots for 24Life, 24GO app, and 24 Hour Fitness marketing teams. ### Managing Editor, Diablo magazine @ Diablo Publications Jan 2016 – Jan 2017 | Walnut Creek Develop and manage content for monthly lifestyle magazine covering the East San Francisco Bay Area, as well as travel destinations. Set and enforce editorial deadlines, manage and oversee day-to-day operations, and guide magazines through the production process. Lead the staff in weekly touch-base meetings and monthly brainstorm meetings, plan upcoming issue lineups with the editor-in-chief, collaborate with in-house and freelance writers and editors on story assignments, and work closely with the art director to ensure stories are both visually and editorially stimulating. Promote stories and content on social media (Facebook, Twitter and Instagram) and rework editorial content to be SEO friendly. ### Managing Editor, Diablo Weddings @ Diablo Publications Jan 2015 – Jan 2016 | Walnut Creek Diablo Weddings is an annual special issue designed for East Bay couples planning a wedding, with content ranging from the East Bay's top venues, to florists designing the perfect bouquet, to real love stories and weddings submitted by East Bay couples. Diablo Weddings is a product of Diablo Publications. ### Managing Editor, Napa Sonoma magazine @ Diablo Publications Jan 2015 – Jan 2016 | Walnut Creek Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Napa Sonoma magazine is written specifically for Wine Country visitors and enthusiasts. Napa Sonoma is a product of Diablo Publications. ### Assistant Editor, Style Editor + Social Media Manager @ Diablo Publications Jan 2014 – Jan 2016 | Walnut Creek, CA. Develop and manage monthly content for Diablo magazine, blog, and web. Develop and manage semesterly intern and fact-check program. Develope social media content for Facebook, Twitter, and Instagram and assist on biannual fashion shoots. ### Editorial + Social Media Intern @ Diablo Publications Jan 2014 – Jan 2014 | Walnut Creek, CA ### Assistant Editor, The Inkslinger @ Biola University Jan 2014 – Jan 2014 | La Mirada, CA Select creative submissions by Biola students for publication, including photography, poetry, short stories, and narrative pieces, and edit creative pieces for grammatical and stylistic consistency. ### Senior Copy Editor, The Chimes Newspaper @ Biola University Jan 2013 – Jan 2014 | La Mirada, CA Oversee and manage in-house copy editors and copy desk. Copy edit entirety of print and digital content for weekly publication. ### Freelance Writer, The Chimes Newspaper @ Biola University Jan 2012 – Jan 2013 | La Mirada, CA Pitch and develop content for weekly publication. ### English Tutor @ Diablo Valley College Jan 2011 – Jan 2011 | Pleasant Hill, CA ## Education ### Bachelor of Arts (B.A.) in English Biola University ### General Education in English Diablo Valley College ## Contact & Social - LinkedIn: https://linkedin.com/in/rachelle-cihonski --- Source: https://flows.cv/rachellecihonskiguerra JSON Resume: https://flows.cv/rachellecihonskiguerra/resume.json Last updated: 2026-04-13