# Rachelle Tai

> Staff Product Designer @ Gusto

Location: New York, New York, United States
Profile: https://flows.cv/rachelletai

Product Designer experienced in simplifying complex problems for both enterprise and consumer-facing apps. My passion lies in crafting user-centered experiences that blend aesthetics and functionality while measuring design decisions to continuously optimize the user experience.

## Work Experience
### Staff Product Designer @ Gusto
Jan 2025 – Present
Core experience - Member lifecycle

### Lead Product Designer @ VTS
Jan 2022 – Jan 2024
VTS Activate - Tenant Experience solution 
Our Vision: Offer a comprehensive operations and engagement platform that gives Space Admins powerful and intuitive management capabilities and key insights to improve their spaces.

- Design IC (individual contributor): I focus on building internal and external-facing experiences to manage Members and Visitors access in offices and multifamily properties. 
- Manager: I support and coach designers on the team, and help drive product strategy & roadmap planning in collaboration with product and engineering leads.

### Senior Product Designer @ VTS
Jan 2020 – Jan 2022
VTS Data - Embedded Insights and market analytics

Responsible for the design and data visualizations of VTS’ first data analytics product. Was part of the founding team that launched the industry’s leading office-demand index, cited by CNBC, WSJ, Bloomberg, The Real Deal New York and others.

### Product Designer @ Trendalytics
Jan 2019 – Jan 2020 | Greater New York City Area
(Acquired by HatchBeauty Brands in 2021)

Trendalytics is the in business to revolutionize retail decision making. We empower retailers to drive forward-looking decisions by aggregating and demystifying predictive data. 
Responsibilities include owning the end-to-end design process from developing core user workflows based on user research and testing, to high fidelity prototypes for technical implementation.

### User Experience Designer @ Trendalytics
Jan 2018 – Jan 2019 | Greater New York City Area

### E-Commerce Assistant @ DOVER STREET MARKET (INTERNATIONAL) LIMITED
Jan 2016 – Jan 2018 | Greater New York City Area

### E-Commerce Merchandising Intern @ DOVER STREET MARKET (INTERNATIONAL) LIMITED
Jan 2015 – Jan 2016 | Greater New York City Area

### Production Intern @ ALTUZARRA
Jan 2014 – Jan 2014 | Greater New York City Area

### Graduate Research Assistant @ Parsons School of Fashion
Jan 2014 – Jan 2014 | Greater New York City Area


## Education
### Master of Fine Arts (MFA) in Transdisciplinary Design
Parsons School of Design - The New School

### Bachelor of Design & Minor in Marketing in Fashion Communications
Ryerson University


## Contact & Social
- LinkedIn: https://linkedin.com/in/rachelletai
- Portfolio: http://www.rachelletai.com

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Source: https://flows.cv/rachelletai
JSON Resume: https://flows.cv/rachelletai/resume.json
Last updated: 2026-03-30