Leading the design of AI site builder, a new way to easily create and customize a bespoke, professional website complete with AI-generated themes, layouts, images, and content.

Client management and collaboration workflows - designed for agencies & freelancers to manage and grow their business on Webflow with client payments, seamless site transfers, and site collaboration via guest role access and client seats.

Lifecycle growth initiatives across self-serve motions and Enterprise adoption - customizing onboarding journeys across multiple segments to improve activation and retention.

Webflow Marketplace — launched and evolving the ecosystem of Apps, Templates, Libraries, Made in Webflow, and Certified Partners for service providers, developers, and creators to develop professional websites

Certified Partner Program — a new performance-based partner program with a centralized hub for tracking partner status, managing commissions, and accessing enablement resources

Created Spring Branded design system leveraged by Product Design, Brand Design, and Engineering teams for building branded experiences in product surfaces and Marketplace.