# Rachel Lin Cuvillier > Product Design at Webflow Location: San Francisco Bay Area, United States Profile: https://flows.cv/rachellincuvillier Rachel is a product designer with 9+ years of experience crafting workflows and systems that empower people to do their best work. She is currently a Design Lead at Webflow focusing on AI Design initiatives. Rachel has designed many 0 to 1, enterprise and consumer experiences across a variety of domains - design & development tools, partner ecosystems & marketplaces, financial services, education, and travel - for web and mobile applications. www.rachelcuvillier.com ## Work Experience ### Staff Product Designer @ Webflow Jan 2025 – Present | San Francisco Bay Area I'm currently the Design Lead for AI site builder, growth, and partner ecosystem, empowering the Webflow community of developers, creators, and in-house teams to build sites and grow their businesses on the platform. 🛳 Projects I led and shipped: • Leading the design of AI site builder, a new way to easily create and customize a bespoke, professional website complete with AI-generated themes, layouts, images, and content. • Client management and collaboration workflows - designed for agencies & freelancers to manage and grow their business on Webflow with client payments, seamless site transfers, and site collaboration via guest role access and client seats. • Lifecycle growth initiatives across self-serve motions and Enterprise adoption - customizing onboarding journeys across multiple segments to improve activation and retention. ### Senior Product Designer @ Webflow Jan 2022 – Jan 2025 | San Francisco Bay Area 🛳 Projects I led and shipped: • Webflow Marketplace — launched and evolving the ecosystem of Apps, Templates, Libraries, Made in Webflow, and Certified Partners for service providers, developers, and creators to develop professional websites • Certified Partner Program — a new performance-based partner program with a centralized hub for tracking partner status, managing commissions, and accessing enablement resources • Created Spring Branded design system leveraged by Product Design, Brand Design, and Engineering teams for building branded experiences in product surfaces and Marketplace. ### Product Design Coach @ The Craft Jan 2023 – Jan 2023 ### Design Fellow @ On Deck Jan 2022 – Jan 2023 ### Senior Product Designer @ Pilot.com Jan 2021 – Jan 2022 | San Francisco Bay Area ### Product Designer @ Pilot.com Jan 2019 – Jan 2021 | San Francisco Bay Area Designed automation tools and workflows to power back-office financial services with high accuracy and efficiency for growing businesses. 🛳 Projects I led and shipped: • Pilot Workspace to manage customer work at scale • Core bookkeeping automation tools • Pilot's design system ### Product Designer @ Remind Jan 2018 – Jan 2019 | San Francisco Bay Area Created advanced communication tools for administrators and teachers to engage with their districts, schools, and classes. 🛳 Projects I led and shipped: • Auto Messaging • Urgent Messaging • Composer Redesign • Remind Mobile Design System ### User Experience Designer @ SAP Jan 2016 – Jan 2018 | San Francisco Bay Area The Silicon Valley Next Talent full-time, rotational program provides the unique opportunity to deliver end-to-end design solutions with various design teams. It prepares early talent tech innovators with the necessary leadership skills and cross-functional teams/product experience to succeed at SAP and beyond. April - Dec 2017: UX Designer at TripIt from SAP Concur • Helping for business and leisure travelers navigate their trip itineraries in the new Map View • Redesigned the TripIt iMessage app to enhance sharing real-time updates for trip plans and itineraries Oct 2016 - March 2017: Product Designer at SAP BUILD •  Making it easier to create enterprise apps by simplifying commonly used controls in the prototyping tool July - Sept 2016: UX Designer at SAP Design & Co-Innovation Center • Built an energy management app for a Chinese customer • Assisted with facilitating design thinking workshops with customers ### Product Intern @ thredUP Jan 2015 – Jan 2015 | San Francisco, CA Full-time summer internship on the Product Team (product management and product design) • Redesigned and implemented the frontend for Customer Support / FAQs website • Developed an upcoming version of Personal Shops, a personalization feature, by going through the product cycle: data mining for trends, user research (conducting surveys & interviews), and setting KPIs & user flows. • Iterated on a high-fidelity prototype of Personal Shops in Sketch and FramerJS. • Facilitated user testing sessions. ### Business & Web Development Intern @ Modern Citizen Jan 2013 – Jan 2014 | San Francisco, CA • Developed blog, lookbook, and website features in HTML, CSS, and JavaScript/jQuery for the e-tailer’s website re-launch • Worked closely with the CEO to design graphics & email layouts to build user engagement and brand loyalty ## Education ### B.A. Media Studies and Computer Science University of California, Berkeley ### Carlmont High School ## Contact & Social - LinkedIn: https://linkedin.com/in/rachelcuvillier - Portfolio: https://www.rachelcuvillier.com --- Source: https://flows.cv/rachellincuvillier JSON Resume: https://flows.cv/rachellincuvillier/resume.json Last updated: 2026-03-30